# Marcus Wilson

> Marcus Wilson is the Boston-based co-founder and former CEO of NOBULL, the athletic footwear and apparel brand he launched with former Reebok colleague Michael Schaeffer in 2015. A former Reebok head of brand strategy and MIT Sloan MBA graduate, he helped build the business around training, direct customer relationships and a clear division of responsibilities with his design-focused co-founder. His later public conversations explore entrepreneurship, community and the limits of achievement as a measure of satisfaction.

- **Role:** Co-Founder at NOBULL
- **Organizations:** NOBULL, BOLD & Co., Reebok, Bose, Breakaway Ventures, MIT entrepreneurship mentoring community
- **Education:** MBA, Massachusetts Institute of Technology - Sloan School of Management, Undergraduate degree, Cornell University
- **Known for:** Co-founded NOBULL and helped develop it from a CrossFit-focused startup into an international athletic footwear and apparel brand., Joint recipient with Michael Schaeffer of an EY Entrepreneur Of The Year 2019 New England award., Helped lead NOBULL during its expansion into CrossFit Games, PGA Tour and NFL Scouting Combine partnerships.

## Career timeline

- **1995** — Completed an undergraduate degree at Cornell University, according to MarketScreener.
- **2004** — Earned an MBA at MIT Sloan.
- **Before NOBULL** — Worked in marketing and brand strategy at Bose and Reebok; served as Reebok head of brand strategy.
- **2007-2012** — Managing director at Breakaway Ventures, according to MarketScreener.
- **2012** — Co-founded marketing and design agency BOLD & Co. with Michael Schaeffer.
- **2015** — Launched NOBULL with Schaeffer and subsequently closed the agency to focus on the brand.
- **2019** — Wilson and Schaeffer won an EY Entrepreneur Of The Year New England award.
- **2021** — NOBULL became title sponsor of the CrossFit Games.
- **2022** — NOBULL announced PGA Tour and NFL Scouting Combine partnerships; the NFL invested in December.
- **2023** — Mike Repole acquired a majority stake in NOBULL through Impact Capital.
- **2024** — Spoke at MIT Sloan Reunion 2024 with Interim Dean Georgia Perakis.
- **2026** — Joined Chasing Excellence to discuss identity, ambition and satisfaction.

## Achievements

- Co-founded NOBULL and helped develop it from a CrossFit-focused startup into an international athletic footwear and apparel brand.
- Joint recipient with Michael Schaeffer of an EY Entrepreneur Of The Year 2019 New England award.
- Helped lead NOBULL during its expansion into CrossFit Games, PGA Tour and NFL Scouting Combine partnerships.

## Latest updates

- **2026-03** — Appeared on Chasing Excellence for a conversation about identity, detachment and the reverse bucket list.
- **2026-01** — NOBULL, the brand he co-founded, raised $50 million at a reported $1 billion valuation under its later ownership; this is a company development, not a personal wealth estimate.
- **2025-10** — Appeared on Careers: Charting Your Course with Elina Suri.
- **2024-07** — MIT Sloan published its account of his Reunion 2024 fireside chat.

## Links

- LinkedIn: https://www.linkedin.com/in/marcusisnobull
- Instagram: https://www.instagram.com/speak2marcus/

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Profile page: https://yespress.io/marcus-wilson
Published by YesPress — https://yespress.io
Last updated: 2026-10-22