# Marco Pimentel

> Marco Pimentel is a Victoria, British Columbia technology executive, entrepreneur, investor and podcast host. As CMO and partner at Redbrick, he helped guide a portfolio-building technology company through years of growth; he also co-founded Assembly Digital, which was acquired by St. Joseph Communications in 2022. His current work connects business with environmental action through The Capitalist Hippie podcast and newsletter, Unless Ventures, The Narwhal's board, and community initiatives including TEDxVictoria.

- **Role:** CMO and Partner at Redbrick
- **Organizations:** Redbrick, Assembly Digital, Unless Ventures, The Capitalist Hippie, The Narwhal, TEDxVictoria, GOYAdeal, North Studio, Student Works Management Program
- **Education:** Business, University of Victoria
- **Known for:** Co-founded and scaled Assembly Digital before its acquisition by St. Joseph Communications in 2022., Assembly was named British Columbia's fastest-growing company and won the 2020 Digiday Media Award for Best Use of Audience Insights., Helped Redbrick reach fifth place on the 2016 PROFIT 500 during a period of 8,214 percent five-year revenue growth.

## Career timeline

- **2004-2010** — Worked as general manager with the Student Works Management Program.
- **2011-2012** — Founded and ran digital coupon startup GOYAdeal; the venture was acquired after an outreach email led to a partnership with Tobyn Sowden.
- **2011-2012** — Served as director of business development at North Studio.
- **2012-present** — Joined Redbrick, where he became CMO and partner and oversees marketing and business objectives across its portfolio.
- **2015** — Co-founded Assembly Digital with Tobyn Sowden to build technology for digital publishing.
- **2016** — Redbrick ranked fifth on the PROFIT 500 after reporting 8,214 percent five-year revenue growth.
- **2020** — Assembly won a Digiday Media Award for Best Use of Audience Insights.
- **2022** — St. Joseph Communications announced its acquisition of Assembly Digital; Pimentel also launched the podcast later known as The Capitalist Hippie.
- **2022** — Founded Unless Ventures to invest in climate solutions and sustainable brands.
- **2024-present** — Serves on the board of The Narwhal, an independent environmental news organization.
- **2024-present** — Serves as TEDxVictoria licensee and organizer following the event's return to the city.
- **2025** — Joined a Web Summit Vancouver panel on performance marketing and continued The Capitalist Hippie as a podcast and newsletter.
- **2026** — Helped advance Redbrick's seventh straight Top Small and Medium Employer year, the second Shift Impact Grant and TEDxVictoria's move to UVic.

## Achievements

- Co-founded and scaled Assembly Digital before its acquisition by St. Joseph Communications in 2022.
- Assembly was named British Columbia's fastest-growing company and won the 2020 Digiday Media Award for Best Use of Audience Insights.
- Helped Redbrick reach fifth place on the 2016 PROFIT 500 during a period of 8,214 percent five-year revenue growth.
- Built The Capitalist Hippie into a podcast with more than 90 published episodes about climate-conscious business.
- Founded Unless Ventures to back companies working on climate solutions and sustainable products.
- Serves on The Narwhal's board and as organizer and licensee of TEDxVictoria.

## Latest updates

- **2026-06** — Redbrick opened applications for a second $25,000 USD Shift Impact Grant offering unrestricted funding to environmental innovations that require technical solutions.
- **2026-06** — Redbrick marked its fifteenth year and proposed Westholme, a hotel project in downtown Victoria with local developer Aryze.
- **2026-04** — Redbrick was recognized as one of Canada's Top Small and Medium Employers for a seventh consecutive year; Pimentel reflected publicly on durability, systems and distributed leadership.
- **2026-03** — TED lists Pimentel as organizer of TEDxVictoria 2026, scheduled for October 7 at the University of Victoria's Farquhar Auditorium.
- **2025-12** — The Capitalist Hippie published episode 90, a conversation with Reservoir co-founder Luke Winston-Almanzar about home water-heating efficiency.

## Links

- Website: https://www.rdbrck.com/
- LinkedIn: https://www.linkedin.com/in/pimentelmarco/

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Profile page: https://yespress.io/marco-pimentel
Published by YesPress — https://yespress.io
Last updated: 2026-08-24