# Marcel Herz

> Marcel Herz is a co-founder and co-CEO of Tiliter, a Sydney-founded computer vision company. With a mechanical engineering background and experience servicing cranes, he helped build product recognition technology for retailers before expanding the company’s offering into visual verification and operational workflows. His current LinkedIn profile lists Munich, Germany.

- **Role:** Co-founder and Co-CEO at Tiliter
- **Organizations:** Tiliter, Active Crane Hire, Paderborn University, UNSW Sydney
- **Education:** Bachelor’s degree in Mechanical Engineering, Paderborn University, Master’s degree in Biomedical Engineering, UNSW Graduate School of Biomedical Engineering
- **Known for:** Co-founded Tiliter in 2017., Helped build a computer vision business with retail deployments in Australia and international markets., Led Tiliter as CEO during its announced $7.5 million funding round in 2020.

## Career timeline

- **2010–2013** — Studies mechanical engineering at Paderborn University; also works as a student research assistant.
- **Before 2017** — Works at Active Crane Hire as a crane technician and service manager.
- **2017** — Co-founds Tiliter in Sydney with Christopher Sampson and Martin Karafilis; becomes CEO.
- **2020** — Tiliter announces a $7.5 million capital raise led by Investec Emerging Companies.
- **2023** — Announces Tiliter’s product recognition API, enabling integration across different hardware platforms.
- **2024** — Discusses retail computer vision with Rob Blythin at EuroCIS; Tiliter announces its Cucos Retail Systems partnership.
- **2026** — Lists his role as co-founder and co-CEO; describes the expansion into image-based operational workflows.

## Achievements

- Co-founded Tiliter in 2017.
- Helped build a computer vision business with retail deployments in Australia and international markets.
- Led Tiliter as CEO during its announced $7.5 million funding round in 2020.
- Tiliter’s Woolworths implementation was described as spanning more than 900 stores in CPI’s 2024 interview coverage.

## Latest updates

- **2026-08** — Tiliter published an update about ABC News coverage of Australian AI adoption, featuring co-founders Christopher Sampson and Marcel Herz and describing the broader Vision AI platform.

## Links

- Website: https://www.tiliter.com/
- LinkedIn: https://www.linkedin.com/in/marcelherz/

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Profile page: https://yespress.io/marcel-herz
Published by YesPress — https://yespress.io
Last updated: 2026-10-15