# Marc Tappeiner

> Marc Tappeiner is the founder, CEO and chief designer of Lifestyledesign, the Santa Barbara industrial design and strategy studio established in 2002. Previously director of product design at BMW Designworks in California, he leads a practice spanning consumer electronics, eyewear, audio and outdoor equipment. His studio’s documented projects include House of Marley audio, Bureo recycled-net sunglasses, Pelican utility cases and Vuzix smart glasses.

- **Role:** Founder, CEO and Chief Designer at Lifestyledesign
- **Organizations:** Lifestyledesign, BMW Designworks
- **Education:** California State University, Long Beach, Santa Barbara City College
- **Known for:** Founded Lifestyledesign in 2002., Leads a studio that reports more than 500 products delivered to market, 25-plus large innovation programs and 35-plus design strategies., Previously director of product design at BMW Designworks in California.

## Career timeline

- **1987-1992** — Attended California State University, Long Beach, as listed on his LinkedIn profile.
- **2001** — Identified as director of product design at Designworks/USA; explored personal fabrication with Greg Brew.
- **2002** — Founded Lifestyledesign in Santa Barbara.
- **2008** — Lifestyledesign’s Atomic Aquatics SubFrame Dive Mask was selected for The Bellwether Effect design exhibition in Santa Barbara.
- **2017** — His collaboration with Robin Donaldson on a Santa Barbara home was featured as an Architectural Record House of the Month.
- **2022** — Scheduled guest speaker in CSULB’s Duncan Anderson Design Lecture Series on March 17.
- **2024** — Serengeti announced a partnership with Lifestyledesign to lead new eyewear collection design.

## Achievements

- Founded Lifestyledesign in 2002.
- Leads a studio that reports more than 500 products delivered to market, 25-plus large innovation programs and 35-plus design strategies.
- Previously director of product design at BMW Designworks in California.
- Studio’s SubFrame Dive Mask selected for Santa Barbara’s 2008 Bellwether design exhibition.
- Lifestyledesign named Serengeti collection design partner in 2024.

## Latest updates

- **2026-07** — Shared Lifestyledesign work for Costa on LinkedIn; the post’s structured publication date is July 2, 2026.
- **2024-05** — Quoted as Lifestyledesign CEO and founder in Serengeti’s announcement of an expanded eyewear design partnership.

## Links

- Website: https://www.lifestyledesign.com/
- LinkedIn: https://www.linkedin.com/in/lifestyledesign

---

Profile page: https://yespress.io/marc-tappeiner
Published by YesPress — https://yespress.io
Last updated: 2026-10-22