# Marc MacRae

> Marc MacRae is the Chief Merchant Officer at Toronto-based SVP Sports, following a career across Foot Locker, Champs Sports, Athletes World, Game Day Face and Athletic Locker. A 1984 Durham College Sports Administration graduate and its 2012 Alumnus of Distinction, he has connected merchandising, store operations and brand building with a coaching philosophy centered on fit, preparation and promotion from within.

- **Role:** Chief Merchant Officer at SVP Sports
- **Organizations:** SVP Sports, goba Sports Group, RMP Athletic Locker, Game Day Face Ltd., Athletes World, Champs Sports, Foot Locker, Hamilton Wentworth Minor Football, Hamilton Hurricanes
- **Education:** Sports Administration, Durham College / UOIT, Centre Dufferin District High School
- **Known for:** Received Durham College's 2012 Alumnus of Distinction Award., Nominated for a 2013 Ontario Premier's Award for community service and career contributions., Helped train and mentor Durham College graduates who went on to work for companies including Fila, Adidas and Nike.

## Career timeline

- **1984** — Graduated from Durham College's Sports Administration program and began a career in sporting-goods retail.
- **1984-1999** — Worked in retail management and received rookie manager, manager and district manager recognition associated with Foot Locker, Champs Sports and Athletes World.
- **1995-1997** — Worked as Divisional Sales Merchandiser at Champs Sports.
- **1998-2000** — Worked as Senior District Manager at Athletes World.
- **2000-2002** — Served as National Director of Operations at Athletes World.
- **2002-2004** — Served as President of Game Day Face Ltd.
- **2004-2006** — Volunteered as Public Relations and Fundraising Director for Hamilton Wentworth Minor Football.
- **2004-2021** — Served as Vice President of Sales and Marketing for Athletic Locker North America within goba Sports Group.
- **2012** — Received Durham College's Alumnus of Distinction Award.
- **2013** — Was nominated for an Ontario Premier's Award for community service and career contributions.
- **2014** — Coached the Hamilton Hurricanes football team to a provincial championship.
- **2021-present** — Joined SVP Sports as Chief Merchant Officer.

## Achievements

- Received Durham College's 2012 Alumnus of Distinction Award.
- Nominated for a 2013 Ontario Premier's Award for community service and career contributions.
- Helped train and mentor Durham College graduates who went on to work for companies including Fila, Adidas and Nike.
- Opened numerous sporting-goods stores and, by Durham College's 2012 account, contributed to more than one billion dollars in career sales.
- Received multiple retail management awards associated with Foot Locker, Champs Sports and Athletes World.
- Coached the Hamilton Hurricanes to a 2014 provincial football championship.
- Led youth teams to four provincial championship appearances and two championship wins by the time of his 2012 alumni recognition.

## Latest updates

- **2021-02** — Joined SVP Sports as Chief Merchant Officer after a long tenure leading sales and marketing for Athletic Locker North America.

## Links

- Website: https://svpsports.ca
- LinkedIn: http://www.linkedin.com/in/marc-macrae-74834216

---

Profile page: https://yespress.io/marc-macrae
Published by YesPress — https://yespress.io
Last updated: 2026-08-24