# Marc Altshuller

> Marc Altshuller is the Toronto-based founder and CEO of Varicent, a sales performance management software company. After IBM acquired Varicent in 2012, he held expanding analytics leadership roles at IBM, then partnered with Great Hill Partners and Spectrum Equity to buy the business back at the end of 2019. His work connects incentive compensation, sales planning and business analytics.

- **Role:** Founder and Chief Executive Officer at Varicent
- **Organizations:** Varicent, IBM, Information Venture Partners, Tacit Innovations
- **Nationality:** Canadian
- **Education:** Schulich School of Business, York University
- **Known for:** Led Varicent during its 2010 PROFIT 100 and Deloitte Technology Fast 500 growth recognition., Rose to general manager of IBM’s approximately $1 billion Business Analytics division, according to his official biography., Helped return Varicent to independent ownership with Great Hill Partners and Spectrum Equity.

## Career timeline

- **1992–1996** — Attended Schulich School of Business at York University, according to his LinkedIn profile.
- **2004/2005** — Founded Varicent. His official biography gives 2004; company history and the 2019 relaunch announcement give 2005.
- **2010** — Varicent ranked first on the PROFIT 100 list and was recognized as the fastest-growing software company in North America in the Deloitte Technology Fast 500.
- **2012** — IBM acquired Varicent; Altshuller joined IBM.
- **2014** — Discussed Watson Analytics as IBM vice president of Product Management and Business Analytics in a theCUBE interview.
- **2017** — Appeared in a Forbes Insights briefing as general manager of IBM Business Analytics.
- **2018** — Left IBM on June 15, as recorded in his June 18 LinkedIn farewell article.
- **Before December 2019** — Served as executive in residence at Information Venture Partners.
- **2019** — Partnered with Great Hill Partners and Spectrum Equity to buy Varicent back from IBM; his biography dates completion to December 31.
- **2020** — Varicent relaunched independently in January, acquired Symon.AI and announced the acquisition of the FunnelCake solution in October.
- **2021** — Varicent acquired Concert Finance; Altshuller also shared examples from the Symon World Championships.
- **2024** — Varicent announced a strategic investment led by Warburg Pincus on July 16, alongside Great Hill Partners, Spectrum Equity and management.
- **2025** — Discussed the Warburg Pincus-led transaction at Spectrum Equity’s CEO Summit.
- **2026** — Continued as CEO as Varicent appointed Dana Therrien and introduced Foresight.

## Achievements

- Led Varicent during its 2010 PROFIT 100 and Deloitte Technology Fast 500 growth recognition.
- Rose to general manager of IBM’s approximately $1 billion Business Analytics division, according to his official biography.
- Helped return Varicent to independent ownership with Great Hill Partners and Spectrum Equity.
- Led Varicent during acquisitions including Symon.AI, the FunnelCake solution and Concert Finance.

## Latest updates

- **2026-09** — On September 29, Varicent introduced Foresight, a multidimensional revenue planning engine, with Altshuller describing the interdependence of revenue decisions.
- **2026-01** — On January 15, Varicent announced Dana Therrien as SVP of Commercial Transformation; Altshuller emphasized helping customers build performance systems that scale.
- **2024-07** — On July 16, Varicent announced a strategic investment led by Warburg Pincus alongside existing investors and company management.

## Links

- Website: https://www.varicent.com/company/leadership/marc-altshuller
- LinkedIn: https://www.linkedin.com/in/marc-altshuller-7404aa1/

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Profile page: https://yespress.io/marc-altshuller
Published by YesPress — https://yespress.io
Last updated: 2026-10-20