# Manuel Moreno

> Manuel Moreno is the New York-based CEO of ETHOSystems, an Evergreen-backed construction and real estate software partner, and founder of Alta Homes and Grupo Santa Marta. His public work centres on operating businesses, building trust during leadership transitions, and investing with a long ownership horizon.

- **Role:** CEO at ETHOSystems
- **Organizations:** ETHOSystems, Evergreen Services Group, Grupo Santa Marta, Alta Homes, Entrepreneurs’ Organization
- **Education:** MBA, UCLA Anderson School of Management, Master’s in Olive Grove Techniques and Management (listed credential), Universidad Politécnica de Madrid, Executive Program in Negotiation and Decision-Making, London School of Economics and Political Science
- **Known for:** Completed a merit-scholarship MBA at UCLA Anderson., Founded Alta Homes and Grupo Santa Marta., Leads ETHOSystems, a Sage construction and real estate software partner.

## Career timeline

- **Undated** — Worked at Kasa in California, as described in the October 2025 hospitality interview.
- **2021-2023** — Completed MBA studies at UCLA Anderson.
- **2025** — Publicly identified as CEO of ETHOSystems and founder of Alta Homes and Grupo Santa Marta.
- **2026** — Publishes essays about search funds, succession, permanent capital and business consolidation through Grupo Santa Marta.

## Achievements

- Completed a merit-scholarship MBA at UCLA Anderson.
- Founded Alta Homes and Grupo Santa Marta.
- Leads ETHOSystems, a Sage construction and real estate software partner.

## Latest updates

- **2026-10** — Published a Grupo Santa Marta essay on roll-up failures and disciplined integration.
- **2026-09** — Published essays on permanent capital and differences between US and Spanish search-fund environments.
- **2026-02** — Published a Grupo Santa Marta essay about seller trust in Spanish business succession.
- **2025-11** — Published When Private Equity Bets On Emerging CEOs.
- **2025-10** — Discussed Alta Homes and Málaga hospitality in an interview.

## Links

- Website: https://www.gruposantamarta.com/
- LinkedIn: https://www.linkedin.com/in/manolo-moreno/

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Profile page: https://yespress.io/manuel-moreno
Published by YesPress — https://yespress.io
Last updated: 2026-10-09