# MantaYaY

> MantaYaY is a Kuala Lumpur-based TikTok-first creator network and media company. It manages a network of thousands of creators, runs influencer marketing and social-media accounts for brands, operates TikTok Shop live commerce, and produces short-form drama and gaming content across Southeast Asia. Founded by former TikTok creators Yubin Ng and Joel Lim, the company positions itself as a full-stack partner connecting brands, creators, and audiences on short-form video.

- **Founded:** 2023
- **Headquarters:** Kuala Lumpur, Malaysia
- **Founders:** Yubin Ng (Co-Founder & CEO), Joel Lim (BangJoel) (Co-Founder & Chief Commercial Officer)
- **Team size:** ~44 employees (Apollo); teams across Malaysia, Indonesia and the Philippines
- **Products:** Influencer Marketing / KOL Activation, Social Media Management, Live E-Commerce (TikTok Shop), TikTok Short Drama Production, Creator Network / MCN
- **Notable:** Certified Malaysian TikTok MCN and TikTok Shop Partner (TSP), Network of 3,000-4,000+ creators producing 1,000+ videos monthly, 100M+ network followers and 100M+ monthly views across TikTok, YouTube and Instagram

## Products & services

- **Influencer Marketing / KOL Activation** — Connects brands with a network of thousands of creators for campaigns spanning gaming, FMCG, and technology across Southeast Asia.
- **Social Media Management** — Full account management and content strategy for brand and creator channels.
- **Live E-Commerce (TikTok Shop)** — Live selling and TikTok Shop operations as a certified TikTok Shop Partner (TSP).
- **TikTok Short Drama Production** — Serialized short-form drama with brand placements; hits include 'Terpaling Menantu' (300M+ views) and 'Sispilih'.
- **Creator Network / MCN** — Certified Malaysian TikTok Multi-Channel Network managing creators and live hosts.
- **Gaming Content Ecosystem** — Gaming IP, creator signings, and collaborations with titles such as PUBG and Honor of Kings.

## Achievements

- Certified Malaysian TikTok MCN and TikTok Shop Partner (TSP)
- Network of 3,000-4,000+ creators producing 1,000+ videos monthly
- 100M+ network followers and 100M+ monthly views across TikTok, YouTube and Instagram
- Short drama 'Terpaling Menantu' surpassed 300M views
- Raised $5M Series A led by Kairous Capital (Nov 2025)
- Reached RM15M revenue in 2024 with a RM40M projection for 2025

## Latest updates

- **2025-11** — Raised $5M Series A led by Kairous Capital to expand into China, Japan and South Korea and build AI-enabled content and commerce infrastructure.
- **2025-01** — Reported RM15M revenue for 2024 and set a RM40M revenue target for 2025.

## Links

- Website: https://mantayay.com
- LinkedIn: http://www.linkedin.com/company/mantayay
- Instagram: https://www.instagram.com/mantayay/
- Facebook: https://www.facebook.com/MantaYaY
- TikTok: https://www.tiktok.com/@mantayay_official

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Profile page: https://yespress.io/mantayay
Published by YesPress — https://yespress.io
Last updated: 2026-07-27