# MANSCAPED

> MANSCAPED is a Carlsbad, California-based men's personal-care company that turned below-the-waist grooming into a distinct consumer category, then expanded into beard, face, head, skin, nail, and body care. Its business combines direct ecommerce, Amazon, replacement and replenishment subscriptions, a loyalty program, and wholesale distribution through major retailers. The brand's edge is less a single motor or blade than a tightly integrated system of purpose-built hardware, consumable formulas, cheeky education, sports and entertainment partnerships, and memorable language that makes an awkward routine easier to discuss.

- **Founded:** 2016
- **Headquarters:** Carlsbad, United States
- **Founders:** Paul Tran (Founder and CEO), Steve King (Co-founder and former CEO), Josh King (Co-founder; Shark Tank presenter)
- **Team size:** 201-500 employees on LinkedIn; supplied company data lists approximately 260 employees.
- **Products:** The Lawn Mower, Groin care formulations, The Weed Whacker, The Beard Hedger, The Handyman
- **Notable:** Created one of the most recognizable modern below-the-waist grooming brands and expanded the range across the full men's self-care routine., Reported $297 million in 2021 revenue in SEC-filed investor materials., Grew its stated customer base from more than seven million men in 2022 to more than 13 million in current company materials.

## Products & services

- **The Lawn Mower** — Waterproof electric groin and body trimmer family built around ceramic blades, guards, ergonomic handling, and SkinSafe-branded design features.
- **Groin care formulations** — Consumables including Crop Preserver deodorant, Crop Reviver toner, washes, wipes, and shaving products designed for sensitive below-the-waist care.
- **The Weed Whacker** — Electric nose, ear, and eyebrow trimmer line that extends the brand's hardware system to small-detail grooming.
- **The Beard Hedger** — Adjustable electric beard trimmer and beard-care routine; the Plus generation debuted in 2026.
- **The Handyman** — Compact electric foil face shaver designed for travel and quick cleanup.
- **The Dome Shaver Pro** — Multi-head electric scalp shaver supported by scalp-care and shaving formulations.
- **The Chairman Pro** — Premium electric foil shaver and face-shaving kit.
- **Skin Ultra** — A simplified men's skincare line paired with the Face Buffer Pro electric facial scrubber.
- **Lifestyle and hygiene accessories** — Nail kits, body wash, deodorant, cologne, boxers, travel bags, blade replacements, and curated bundles.
- **Members Only Rewards** — Loyalty and subscription program offering rewards cash, perks, member pricing, and replenishment convenience.

## Achievements

- Created one of the most recognizable modern below-the-waist grooming brands and expanded the range across the full men's self-care routine.
- Reported $297 million in 2021 revenue in SEC-filed investor materials.
- Grew its stated customer base from more than seven million men in 2022 to more than 13 million in current company materials.
- Expanded direct availability to 39 countries and Amazon availability to more than 100 countries, according to the company.
- Placed products in major retailers including Walmart, Target, Best Buy, Macy's, Walgreens, Harrods, Tesco, Boots, and Canadian Tire.
- The Lawn Mower 5.0 Ultra won Best in Men's Grooming at the 2025 CEW Beauty Awards.
- Founder Paul Tran received an EY Entrepreneur Of The Year 2022 Pacific Southwest award.
- Ran the brand's first Super Bowl commercial during Super Bowl LX in February 2026.

## Latest updates

- **2026-07** — Introduced The Lawn Mower Go, a lower-priced, beginner-oriented ball and body trimmer.
- **2026-05** — Launched The Beard Hedger Plus and refreshed its beard-care routine.
- **2026-02** — Made its Super Bowl debut with the 'Hair Ballad' commercial and the new 'Mancare Your Everywhere' brand platform.
- **2026-02** — Auctioned a celebrity hairball character created with comedian Stavros Halkias to support the Testicular Cancer Society.
- **2025-11** — The Lawn Mower 5.0 Ultra won Best in Men's Grooming at the CEW Beauty Awards.
- **2025-09** — Released the Weed Whacker 3.0 Pro for nose, ear, and eyebrow trimming.
- **2025-08** — Launched Members Only Rewards and expanded into Canadian Tire.
- **2025-06** — Released Razor Island, a branded Fortnite experience created with Druid Creative.

## Links

- Website: https://www.manscaped.com
- LinkedIn: https://www.linkedin.com/company/manscaped
- Twitter/X: https://x.com/manscaped
- YouTube: https://www.youtube.com/@manscaped
- Instagram: https://www.instagram.com/manscaped/
- Facebook: https://www.facebook.com/manscaped/
- TikTok: https://www.tiktok.com/@manscaped

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Profile page: https://yespress.io/manscaped
Published by YesPress — https://yespress.io
Last updated: 2026-08-13