# Manettas Seafood Market

> Manettas Seafood Market is a Sydney-based online seafood market that delivers market-fresh fish, shellfish and gourmet groceries to homes and businesses across Australia. Founded in 2016 by third-generation fishmonger Peter Manettas, the company pairs a consumer-facing (B2C/D2C) online fish market with ShoreTrade, a B2B digital trading platform that connects fishers and wholesalers along the seafood supply chain. It sources traceable seafood from producers around the country and offers next-day delivery, chef recipes and specialist cold-chain packaging.

- **Founded:** 2016
- **Headquarters:** Pyrmont, Sydney, New South Wales, Australia
- **Founders:** Peter Manettas (Founder)
- **Team size:** ~14 employees
- **Products:** Manettas Seafood Market (B2C/D2C), ShoreTrade (B2B), Wholesale marketplace, Recipes & content, Gift vouchers
- **Notable:** Launched an online fish market in 2016 with 5,000+ signups on day one, Built ShoreTrade, a B2B digital trading platform for the seafood industry, backed by a $2M seed round, Raised a Series A (reported ~USD $8M) in 2021 co-led by Investible and Luxem

## Products & services

- **Manettas Seafood Market (B2C/D2C)** — Online fish market delivering fresh fish, shellfish, sashimi, oysters, prawns, lobster and gourmet groceries (meat, deli, fruit & veg) with next-day delivery.
- **ShoreTrade (B2B)** — Digital trading and auction platform letting fishers and fisheries list and sell catch directly to wholesalers and traders, domestically and globally.
- **Wholesale marketplace** — Wholesale seafood supply for restaurants, cafes, hotels, bars and shops via wholesale.manettas.com.au.
- **Recipes & content** — Blog with recipes from top Australian chefs and the Manettas community, plus how-to guides and seasonal seafood specials.
- **Gift vouchers** — Seafood gift vouchers for retail customers.

## Achievements

- Launched an online fish market in 2016 with 5,000+ signups on day one
- Built ShoreTrade, a B2B digital trading platform for the seafood industry, backed by a $2M seed round
- Raised a Series A (reported ~USD $8M) in 2021 co-led by Investible and Luxem
- Maintains full traceability - e.g. individually tagged lobsters identifying the fisher and source
- Expanded product range beyond seafood into meat, deli and grocery for one-stop fresh delivery

## Latest updates

- **2021-03** — Peter Manettas Seafood raised a Series A round (reported ~USD $8M) co-led by Investible and Luxem, with Vulpes Investment Management participating.
- **2023** — Reported operations/reach spanning international markets including China, Hong Kong, Malaysia, New Zealand and the UK via its platforms.
- **2025** — Relaunched consumer storefront on a modern stack (Next.js/Shopify) expanding from seafood into meat, deli and grocery with next-day delivery.

## Links

- Website: https://manettas.com.au
- LinkedIn: http://www.linkedin.com/company/manettas-seafood-market
- Twitter/X: https://twitter.com/ManettasMarket
- YouTube: https://www.youtube.com/@manettasseafood
- Instagram: https://www.instagram.com/manettasseafood/
- Facebook: https://facebook.com/manettasseafood/

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Published by YesPress — https://yespress.io
Last updated: 2026-07-27