# M&M Food Market

> M&M Food Market is a Canadian specialty frozen-food retailer built around prepared meals, appetizers, proteins, sides, bakery items and desserts that move from freezer to table with little prep. Founded in Kitchener in 1980, the chain now combines franchised stores, thousands of Express freezer placements, ecommerce, pickup and same-day delivery. Its most useful business lesson is a retail turnaround: when declining traffic exposed a dated counter-service model, the company researched how people actually shopped, rebuilt its packaging and assortment, tested self-serve prototypes, and rolled the format out only after the numbers moved.

- **Founded:** 1980
- **Headquarters:** Mississauga, Canada
- **Founders:** Michael ‘Mac’ Voisin (Co-founder), Mark Nowak (Co-founder)
- **Team size:** About 1,000 employees in supplied company data; LinkedIn lists a company-size band of 1,001-5,000 and more than 500 profiles associated with the company.
- **Products:** Specialty frozen foods, Franchised retail stores, M&M Food Market Express, Online ordering and pickup, Same-day delivery
- **Notable:** Built a coast-to-coast Canadian specialty frozen-food brand after opening its first Kitchener store in 1980., Redesigned more than 400 packages, launched more than 200 products and made over half the portfolio new or reformulated during its major brand transformation., Reported an 8% increase in new and reactivated customers and 4% same-store sales growth versus the pre-campaign trend after the transformation.

## Products & services

- **Specialty frozen foods** — More than 450 prepared meals, proteins, appetizers, seafood, vegetables, sides, bakery items, desserts, single-serve meals and pantry or kitchen essentials, with no artificial colours, flavours or sweeteners in the food range.
- **Franchised retail stores** — Open-concept, self-serve specialty stores with colour-coded freezers and Meal Advisors who offer pairing, portion and preparation guidance.
- **M&M Food Market Express** — A turnkey curated assortment placed in partner retailers’ freezer sections, extending the brand into markets without a full M&M store.
- **Online ordering and pickup** — Rewards members can order online for free in-store or curbside pickup.
- **Same-day delivery** — Nationwide address-dependent delivery powered through DoorDash, with a stated flat C$9.99 fee and no minimum spend; products are also available through third-party delivery marketplaces.
- **M&M Food Market Rewards** — A free membership offering flyer pricing and personalized offers; the company says Journie points will stop being earned at M&M on June 19, 2026 while the core M&M program continues.

## Achievements

- Built a coast-to-coast Canadian specialty frozen-food brand after opening its first Kitchener store in 1980.
- Redesigned more than 400 packages, launched more than 200 products and made over half the portfolio new or reformulated during its major brand transformation.
- Reported an 8% increase in new and reactivated customers and 4% same-store sales growth versus the pre-campaign trend after the transformation.
- Expanded products to more than 2,600 Canadian retail points according to current franchise materials.
- Removed artificial colours, flavours and sweeteners from its food portfolio.
- Reports that more than 80% of branded products are made in Canada from domestic and imported ingredients or qualify as Product of Canada.
- Reports that over 98% of seafood sourced by volume meets its Sustainable Seafood Policy.
- Raised or donated more than C$500,000 with BGC Canada according to the company’s current partnership page.
- Reached a roughly C$322 million acquisition by Parkland in 2022.
- Held the world record for the longest sausage twice, including a 46.3-kilometre effort in 1995.

## Latest updates

- **2025-08** — President Allan Lindsay described continued store growth, roughly five to ten new product introductions depending on the year, and the company’s BGC Canada work.
- **2025-10** — Sunoco LP completed its approximately C$9.1 billion acquisition of Parkland, making M&M an indirect subsidiary within the enlarged group.
- **2026-02** — The company highlighted a new platform aimed at millennials seeking convenience and quality in its media room.
- **2026-06** — M&M says Journie Rewards points and related Journie vouchers will stop being earned at M&M locations on June 19, while M&M Rewards pricing and personalized offers remain.

## Links

- Website: https://www.mmfoodmarket.com
- LinkedIn: https://www.linkedin.com/company/m%26m-food-market
- Twitter/X: https://twitter.com/mmfoodmarket
- Facebook: https://www.facebook.com/mandmfoodmarket/

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Profile page: https://yespress.io/mandm-food-market
Published by YesPress — https://yespress.io
Last updated: 2026-08-23