# Mammoth Brands

> Mammoth Brands is the New York-based consumer-goods company formerly known as Harry's Inc. It combines direct customer relationships, national retail distribution, product development, manufacturing, data, talent and capital to build or acquire modern household brands. Its portfolio spans Harry's, Flamingo, Lume, Mando and Coterie, serving consumers in shaving, personal care, whole-body deodorant and premium baby care.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Andy Katz-Mayfield (Co-Founder and Co-CEO), Jeff Raider (Co-Founder and Co-CEO)
- **Team size:** More than 1,000 employees; LinkedIn listed 1,149 employees in August 2026
- **Products:** Harry's, Flamingo, Lume, Mando, Coterie
- **Notable:** Grew from the Harry's shaving launch in 2013 to a five-brand consumer portfolio by 2025., Reported $835 million in 2024 revenue, nearly $100 million in adjusted EBITDA and revenue growth above 20% compounded over the prior five years., Bought and continued investing in a century-old razor factory in Eisfeld, Germany, creating vertically integrated blade manufacturing.

## Products & services

- **Harry's** — Men's shaving and personal-care products sold directly and through retail partners.
- **Flamingo** — Women's shaving, hair-removal and body-care brand incubated inside the company.
- **Lume** — Doctor-founded whole-body deodorant and personal-care products acquired and scaled by the company.
- **Mando** — Whole-body deodorant and personal-care products developed for men using the product platform pioneered by Lume.
- **Coterie** — Premium diapers, wipes and baby-care products built around performance, safety and direct relationships with parents.
- **Mammoth Labs** — The internal incubation and M&A engine that finds, builds, acquires and supports consumer brands.
- **Mammoth Good** — An impact fund focused on mental and physical wellbeing, with a ten-year goal of reaching 3.4 million people.

## Achievements

- Grew from the Harry's shaving launch in 2013 to a five-brand consumer portfolio by 2025.
- Reported $835 million in 2024 revenue, nearly $100 million in adjusted EBITDA and revenue growth above 20% compounded over the prior five years.
- Bought and continued investing in a century-old razor factory in Eisfeld, Germany, creating vertically integrated blade manufacturing.
- Acquired Lume in 2021 and said it more than doubled the brand's size within two years.
- Added Coterie, a profitable premium baby-care business with more than $200 million in trailing net revenue and nearly 60% year-over-year growth at announcement.
- Donated or committed more than $20 million to over 20 nonprofit partners, reporting more than two million people directly impacted.
- Launched more than 25 generative-AI pilot programs and reported company-wide adoption by September 2025.

## Latest updates

- **2026-08** — Flamingo highlighted Built to Move, research with the Women's Sports Foundation and Gotham FC connecting regular movement with body appreciation.
- **2026-06** — CNBC profiled Mammoth Brands' ambition to become a major modern CPG company and examined its growth and IPO speculation.
- **2025-10** — Mammoth announced an agreement to acquire Coterie, extending the portfolio from personal care into the $12 billion U.S. diaper, training-pants and wipes market.
- **2025-09** — The company disclosed more than 25 generative-AI pilots, a cross-functional task force and company-wide adoption.
- **2025-04** — Harry's Inc. changed its corporate identity to Mammoth Brands and launched Mammoth Good.
- **2025-04** — John Butcher joined as CEO of Harry's and Flamingo after leadership roles at Caribou Coffee and Target.

## Links

- Website: https://www.mammothbrands.com
- LinkedIn: https://www.linkedin.com/company/mammothbrands

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Profile page: https://yespress.io/mammoth-brands
Published by YesPress — https://yespress.io
Last updated: 2026-08-12