# Malcolm McRoberts

> Malcolm McRoberts is the Chief Executive Officer of Mood Media, the world's leading in-store media solutions company, which reaches over 150 million consumers daily across 500,000 business locations in 140+ countries. With more than 30 years of executive-level management experience spanning Fortune 500 companies like Deluxe Corporation and NCR, McRoberts joined Mood Media in January 2021 following Vector Capital's acquisition of the company. Under his leadership, Mood Media acquired Vibenomics in 2023 - the leading in-store ad network technology provider - and subsequently partnered with Stingray Advertising to create the largest U.S. in-store retail media network, reaching over 800 million monthly shoppers.

- **Role:** CEO at Mood Media
- **Organizations:** Mood Media, Vector Capital, Deluxe Corporation, NCR Corporation, Merloni Elettrodomestici SpA, Lucas Aerospace
- **Nationality:** British
- **Education:** Bachelor of Engineering (Honors), University of Strathclyde, Master's in Engineering (Distinction), University of Warwick, Master's Certificate in Commercial Project Management, George Washington University, Advanced Management Program (AMP), INSEAD France
- **Known for:** Led Mood Media's successful post-bankruptcy recovery after the company emerged from Chapter 11 in 2020 with debt reduced from $651M to $247M, Orchestrated the acquisition of Vibenomics (2023), transforming Mood Media into a full-stack retail media platform, Created the largest U.S. in-store retail media network through Vibenomics-Stingray Advertising partnership (2023), reaching 800M+ monthly shoppers

## Career timeline

- **Early career** — Engineer at Lucas Aerospace, UK
- **Early career** — Role at Merloni Elettrodomestici SpA (UK and Italy) - major European home appliance manufacturer
- **~1988-2007** — Senior executive roles at NCR Corporation spanning operations, professional services, and IT across London, France, and the US
- **2007-2020** — Chief Information Officer / Chief Technology Officer at Deluxe Corporation, then President of Small Business Services Division, leading transformation from checks-and-forms provider to international technology-enabled marketing and business solutions company
- **2020** — Joined Vector Capital as Portfolio Executive on the Value Creation team; led the acquisition process for Mood Media
- **January 2021** — Appointed Chief Executive Officer of Mood Media following Vector Capital's acquisition
- **September 2021** — Mood Media acquires PlayNetwork, expanding content delivery capabilities
- **March 2023** — Mood Media acquires Vibenomics, the leading in-store ad network technology provider
- **July 2023** — Mood Media's Vibenomics and Stingray Advertising create the largest U.S. in-store retail media network, reaching 800M+ monthly shoppers across 25,000+ brick-and-mortar locations

## Achievements

- Led Mood Media's successful post-bankruptcy recovery after the company emerged from Chapter 11 in 2020 with debt reduced from $651M to $247M
- Orchestrated the acquisition of Vibenomics (2023), transforming Mood Media into a full-stack retail media platform
- Created the largest U.S. in-store retail media network through Vibenomics-Stingray Advertising partnership (2023), reaching 800M+ monthly shoppers
- Expanded Mood Media's footprint to 500,000+ business locations across 140+ countries reaching 150M+ consumers daily
- Led Deluxe Corporation's Small Business Services Division transformation from a legacy U.S. checks-and-forms provider to an international technology-enabled marketing solutions company
- Held CIO/CTO roles at Deluxe Corporation, driving digital transformation at the Fortune 500 company
- Over 30 years of executive leadership across enterprise technology, operations, and professional services

## Latest updates

- **2023-07** — Mood Media's Vibenomics and Stingray Advertising announce partnership to create largest U.S. in-store retail media network reaching 800M+ monthly shoppers
- **2023-03** — Mood Media acquires Vibenomics, the leading in-store ad network technology provider, expanding into programmatic retail media advertising
- **2021-09** — Mood Media acquires PlayNetwork, bolstering content delivery and managed services capabilities
- **2021-01** — Malcolm McRoberts appointed CEO of Mood Media following Vector Capital's acquisition

## Links

- Website: https://moodmedia.com
- LinkedIn: http://www.linkedin.com/in/malcolm-mcroberts-5376788
- Twitter/X: https://twitter.com/mjmcroberts1

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Profile page: https://yespress.io/malcolm-mcroberts
Published by YesPress — https://yespress.io
Last updated: 2026-05-16