# Malcolm Cowley

> Malcolm (Mal) Cowley is the co-founder and founding CEO of Partnerize, launched as Performance Horizon in 2010 after his earlier work as co-founder and president of buy.at. His career spans affiliate marketing software and leadership of TaxScouts, which joined Taxfix Group in July 2024.

- **Role:** Technology entrepreneur and business executive
- **Organizations:** Partnerize, Performance Horizon Group, buy.at, TaxScouts
- **Known for:** Co-founded buy.at, acquired by AOL in 2008., Co-founded and led Performance Horizon, later Partnerize., Led Partnerize at the time of its January 2020 $50 million growth investment.

## Career timeline

- **2008** — AOL acquired buy.at, where Cowley was co-founder and president.
- **2010** — Co-founded Performance Horizon Group and became its founding CEO.
- **2016** — Performance Horizon ranked 28th in the Deloitte UK Technology Fast 50 with 603% growth.
- **2018** — Led the July 10 rebrand from Performance Horizon to Partnerize.
- **2020** — Partnerize announced a $50 million growth investment from Accel-KKR in January. Matt Gilbert became CEO later that year.
- **2023** — Became CEO of TaxScouts, succeeding Mart Abramov; publicly welcomed in October.
- **2024** — Taxfix acquired TaxScouts in July; the announcement said Cowley would continue leading TaxScouts.

## Achievements

- Co-founded buy.at, acquired by AOL in 2008.
- Co-founded and led Performance Horizon, later Partnerize.
- Led Partnerize at the time of its January 2020 $50 million growth investment.
- Was TaxScouts CEO when it joined Taxfix in July 2024.

## Latest updates

- **2024-07** — Taxfix announced the acquisition of TaxScouts; Cowley was identified as its CEO and would continue leading it following the transaction.

## Links

- LinkedIn: https://www.linkedin.com/in/malcowley/

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Profile page: https://yespress.io/malcolm-cowley
Published by YesPress — https://yespress.io
Last updated: 2026-10-21