# Making Sense

> Making Sense is a Palo Alto-headquartered software and technology consultancy founded in 2006 by brothers Cesar and Damian D'Onofrio. Using a nearshore delivery model spanning the United States, Argentina, Mexico, and Colombia, the firm builds custom software, UX-driven products, cloud architectures, and AI systems primarily for mid-market and private equity-backed companies. With roughly 300-350 employees and clients that have included Dell, AMD, Rackspace, Bloomberg, and Royal Canin, Making Sense positions itself as a long-term technology partner that turns innovation into measurable business outcomes rather than a pure staffing shop.

- **Founded:** 2006
- **Headquarters:** Palo Alto, California, United States
- **Founders:** Cesar D'Onofrio (Co-Founder & CEO), Damian D'Onofrio (Co-Founder & President)
- **Team size:** Approximately 300-350 employees across the U.S., Argentina, Mexico, and Colombia
- **Products:** Custom Software Development, UX / Product Design, Technology Advisory, Agentic AI Solutions, Intelligent Workflow Automation
- **Notable:** Nearly 20 years in operation with 100+ delivered projects since 2006., Launched five product spin-offs, including Doppler and Lander (Lander was acquired)., Client roster spanning Dell, AMD, Rackspace, Microsoft, Intel, Bloomberg, and Royal Canin.

## Products & services

- **Custom Software Development** — Tailored, scalable, and secure software built to solve specific business problems and adapt as clients grow.
- **UX / Product Design** — User-centered experience and product design intended to drive adoption and business outcomes, not just visuals.
- **Technology Advisory** — Business-first technology consulting to identify opportunities, reduce risk, and align tech initiatives with company goals.
- **Agentic AI Solutions** — Customer-facing AI assistants and internal research agents built into client operations.
- **Intelligent Workflow Automation** — AI-powered automation pipelines that connect systems, remove manual tasks, and scale operations.
- **AI-Enabled Software Development** — AI-accelerated engineering the company markets as roughly 3x faster time-to-production.
- **Cloud & Quality Engineering** — Cloud architecture, QA, and quality control services supporting scalable, reliable delivery.
- **Doppler** — Email marketing platform spun off from Making Sense.
- **Lander** — Landing page builder spun off from Making Sense and later acquired by a Silicon Valley firm.
- **Viallion** — A product spin-off from Making Sense's studio work.

## Achievements

- Nearly 20 years in operation with 100+ delivered projects since 2006.
- Launched five product spin-offs, including Doppler and Lander (Lander was acquired).
- Client roster spanning Dell, AMD, Rackspace, Microsoft, Intel, Bloomberg, and Royal Canin.
- Opened a Silicon Valley office in 2015 to serve Bay Area startups.
- CEO Cesar D'Onofrio recognized as a Nearshore Americas Power 50 Leader and Top Midmarket IT Executive (2017).
- Reports a client case where a $1M software investment contributed to an $11M increase in enterprise valuation.

## Latest updates

- **2026-01** — Repositioned core offering around AI-driven services: agentic AI solutions, intelligent workflow automation, and AI-enabled software development.
- **2025-01** — Sharpened focus on mid-market and private equity-backed U.S. companies as its primary customer segment.
- **2021-01** — CEO Cesar D'Onofrio completed Stanford's Executive Program.

## Links

- Website: https://makingsense.com
- LinkedIn: https://www.linkedin.com/company/making-sense-llc
- Twitter/X: https://twitter.com/MakingSenseApps
- Instagram: https://www.instagram.com/makingsenseapps/
- Facebook: https://www.facebook.com/MakingSenseApps

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Profile page: https://yespress.io/making-sense-llc
Published by YesPress — https://yespress.io
Last updated: 2026-07-14