# MakerSights

> MakerSights is a San Francisco software company that gives consumer brands a Voice-of-Consumer platform for testing product ideas before they are made. Founded in 2015, it lets apparel, footwear and accessories teams put concepts, line plans and assortments in front of thousands of real target shoppers in hours, helping them make fewer wrong bets and cut down on overproduction. Its newer MakerLabs offering uses AI-trained digital twins to deliver synthetic consumer readouts in under an hour. Brands including New Balance, Madewell, Champion, Ralph Lauren and Hoka use it to align what gets made with what people actually buy.

- **Founded:** 2015
- **Headquarters:** San Francisco, United States
- **Founders:** Dan Leahy (Co-founder & CEO), Matthew Field (Co-founder & President)
- **Team size:** approximately 28 employees
- **Products:** Consumer Intelligence Platform, MakerLabs, Product Calendar / GTM alignment, PTC FlexPLM Integration
- **Notable:** Raised $25M Series B in August 2021 (total ~$39.8M)., Adopted by iconic brands including New Balance, Madewell, Champion, Ralph Lauren and Hoka., Launched one of the first tools to bring data science to product decisions (Product Intelligence Platform).

## Products & services

- **Consumer Intelligence Platform** — A Voice-of-Consumer platform that lets product creation, merchandising and insights teams test concepts, line plans and assortments with thousands of target consumers globally within hours, using retail-relevant research methodologies and easy-to-use dashboards.
- **MakerLabs** — A subscription combining evolving Market Intelligence with AI-trained Digital Twins - custom LLMs trained on millions of real consumer responses - to deliver rapid synthetic consumer readouts in under an hour instead of weeks.
- **Product Calendar / GTM alignment** — Tools that align consumer testing to the retail go-to-market calendar, spanning early concepting, line planning, regional allocation and channel sell-in.
- **PTC FlexPLM Integration** — Integration with PTC's FlexPLM V12 to automate data sharing across the retail technology ecosystem and accelerate decision workflows.

## Achievements

- Raised $25M Series B in August 2021 (total ~$39.8M).
- Adopted by iconic brands including New Balance, Madewell, Champion, Ralph Lauren and Hoka.
- Launched one of the first tools to bring data science to product decisions (Product Intelligence Platform).
- Built MakerLabs, using AI digital twins to deliver synthetic consumer research in under an hour.
- Retail veteran Lisa Bougie joined the board of directors in 2022.

## Latest updates

- **2025-08** — Expanded MakerLabs with AI-trained Digital Twins for synthetic consumer research in under an hour.
- **2023-01** — Garmont International selected MakerSights to inform product strategy and optimize assortments.
- **2022-06** — Launched integration with PTC FlexPLM V12.
- **2022-01** — Retail industry veteran Lisa Bougie joined the board of directors.
- **2021-08** — Raised $25M Series B led by G2 Venture Partners.

## Links

- Website: https://makersights.com
- LinkedIn: https://www.linkedin.com/company/makersights
- Twitter/X: https://twitter.com/makersights
- Instagram: https://www.instagram.com/makersights/
- Facebook: https://www.facebook.com/makersights/

---

Profile page: https://yespress.io/makersights
Published by YesPress — https://yespress.io
Last updated: 2026-06-08