# MAKE UP FOR EVER

> MAKE UP FOR EVER is a French professional cosmetics brand founded in 1984 by makeup artist Dany Sanz to give artists the high-pigment, high-performance products they couldn't find anywhere else. Acquired by LVMH in 1999, it became known for backstage-grade staples like the HD Skin foundation range, an inclusive shade philosophy, and a worldwide network of MAKE UP FOR EVER Academies that graduate roughly 1,300 students a year. The brand sits at the intersection of professional artistry and consumer beauty, sold largely through Sephora.

- **Founded:** 1984
- **Headquarters:** Paris, France
- **Founders:** Dany Sanz (Founder & Artistic Director), Jacques Waneph (Co-Founder)
- **Team size:** ~1,800 employees
- **Products:** HD Skin Foundation, Artist Color Collection, Professional brushes & tools, Special effects & cinema makeup, MAKE UP FOR EVER Academy
- **Notable:** Pioneered an inclusive, high-shade-count professional makeup range starting in 1984., Built the only worldwide network of brand-run makeup academies., HD Skin became a flagship 'undetectable' foundation franchise praised by pro artists.

## Products & services

- **HD Skin Foundation** — Undetectable, true-to-skin liquid foundation co-created with makeup artists; 24-hour wear with a micro-skin system. Extended with HD Skin Hydra Glow, an 86% skincare-based hydrating version.
- **Artist Color Collection** — Highly pigmented eyeshadows, pencils and palettes descended from Dany Sanz's original 100-color ARTIST range.
- **Professional brushes & tools** — Tailor-made brushes and applicators designed for working artists.
- **Special effects & cinema makeup** — Body paints, waterproof formulas and effects products used on film, stage and backstage.
- **MAKE UP FOR EVER Academy** — A worldwide network of makeup schools (Paris, New York, Shanghai, Hong Kong, Seoul, Singapore, Brussels, Helsinki, Nice) graduating ~1,300 students a year.
- **Virtual try-on & shade finder** — Digital foundation finder and virtual try-on tools for matching shades online.

## Achievements

- Pioneered an inclusive, high-shade-count professional makeup range starting in 1984.
- Built the only worldwide network of brand-run makeup academies.
- HD Skin became a flagship 'undetectable' foundation franchise praised by pro artists.
- Operated a backstage staple for film, fashion and editorial for four decades.

## Latest updates

- **2025-06** — Launched its LGBTQIA+ Education & Artistry Scholarship Fund, with applications open June 1 - December 31, 2025.
- **2025-01** — Reports surfaced that LVMH is exploring a sale of Make Up For Ever as it refocuses its beauty portfolio.
- **2023-01** — Expanded the HD Skin line with HD Skin Hydra Glow, an 86% skincare-based hydrating foundation.

## Links

- Website: https://www.makeupforever.com
- LinkedIn: https://www.linkedin.com/company/make-up-for-ever
- Twitter/X: https://twitter.com/makeupforeverus
- YouTube: https://www.youtube.com/user/makeupforever
- Instagram: https://www.instagram.com/makeupforever/
- Facebook: https://facebook.com/makeupforever
- TikTok: https://www.tiktok.com/@makeupforever

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Published by YesPress — https://yespress.io
Last updated: 2026-06-02