# Maja Neable

> Maja Neable is TD Bank Group's Global Chief Marketing Officer, a Toronto-based executive whose path from mathematics and computer programming to customer experience and brand leadership has crossed Expedia, Microsoft, Rogers, Telenor, BMO, and TD. Her work pairs data fluency with creative judgment, and her teams have earned Canadian Marketing Association honors and Cannes Lions while testing new ways for a large bank to meet people in culture, from Twitch to the Super Bowl.

- **Role:** Global Chief Marketing Officer at TD Bank Group
- **Organizations:** TD Bank Group, BMO Financial Group, Telenor Group, Rogers Communications, Expedia, Microsoft, Soulpepper Theatre Company, Skills for Change
- **Education:** Bachelor of Mathematics, University of Waterloo, MBA, IMD, Lausanne, Switzerland
- **Known for:** Named a 2026 Strategy Marketer of the Year., Named among the Top 10 Global CMOs at Cannes Lions in 2023., Led teams that won more than 10 Canadian Marketing Association awards, including Best of the Best in 2023.

## Career timeline

- **Early career** — Began in technology and computer programming, with work at Microsoft and Expedia; spent seven years building digital experiences at Expedia.
- **Later career** — Held senior roles in telecommunications at Rogers Communications and Telenor Group, including Chief Customer Officer at Telenor.
- **2021** — By 2021, had spent five years at BMO Financial Group, initially leading digital marketing before taking broader North American banking marketing responsibilities.
- **2022** — Recognized in The Globe and Mail Report on Business Best Executive Awards in the sales and marketing category; helped launch BMO NXT LVL on Twitch.
- **2023** — Teams under her leadership earned two Cannes Lions Gold awards and multiple Canadian Marketing Association honors, including Best of the Best.
- **2024** — Joined TD as Chief Marketing Officer for Canada.
- **2026** — Named a Strategy Marketer of the Year and stepped into the role of Global Chief Marketing Officer at TD Bank Group.

## Achievements

- Named a 2026 Strategy Marketer of the Year.
- Named among the Top 10 Global CMOs at Cannes Lions in 2023.
- Led teams that won more than 10 Canadian Marketing Association awards, including Best of the Best in 2023.
- Led teams credited with two Cannes Lions Gold awards in 2023.
- Received a 2022 Globe and Mail Report on Business Best Executive Award in sales and marketing.
- Helped lead BMO NXT LVL, a gaming-focused Twitch and Discord initiative recognized by Strategy and Communication Arts.
- TD's 2025 Invest in the Big Game campaign produced a reported 300% spike in TD Easy Trade traffic over Super Bowl weekend and doubled app downloads.

## Latest updates

- **2026-08** — Appeared on Deloitte Canada's Full Circle podcast to discuss brand as a framework for growth, customer experience, enterprise transformation, and organizational decision-making.
- **2026-06** — Began serving as TD Bank Group's Global Chief Marketing Officer after previously leading marketing for TD Canada.
- **2024-09** — Discussed TD Direct Investing's partial-share campaign and the use of humor to make an unfamiliar financial product more approachable.
- **2022-11** — Appeared on the Scratch podcast to discuss how leaders can create conditions for innovation, using BMO's gaming initiative as a case study.

## Links

- Website: https://www.td.com/
- LinkedIn: https://www.linkedin.com/in/maja-neable

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Profile page: https://yespress.io/maja-neable
Published by YesPress — https://yespress.io
Last updated: 2026-08-24