# Maite Telleria

> Maite Muniz Telleria is the Co-Founder and Chief Product Officer of Truora Inc., a San Francisco- and Colombia-based startup that helps Latin American businesses verify identities, run background checks, and automate customer engagement via WhatsApp. A former McKinsey consultant turned startup builder, she left corporate strategy to co-found Truora in 2018 alongside Daniel Bilbao, David Cuadrado, and Cesar Pino. Under her product leadership, Truora scaled from a single-country MVP to a multi-country platform serving clients like Bancolombia, Didi, Mercado Libre, and Rappi, raising $15M in a Series A led by Accel and BBVA's Propel fund in 2022. Maite is also an angel investor focused on women-led ventures and a board member of The F Code.

- **Role:** Co-Founder & CPO at Truora Inc.
- **Organizations:** Truora Inc., The F Code, Y Combinator
- **Nationality:** Mexican
- **Education:** Bachelor's in Economics, Instituto Tecnológico Autónomo de México (ITAM), Graduate studies, Stanford University Graduate School of Business
- **Known for:** Co-founded Truora, which reached $32.1M ARR by 2024 with 218 employees, Led product strategy that scaled Truora from a single-country MVP to operations in 6+ Latin American countries, Secured $15M Series A funding from Accel, Propel (BBVA), Kaszek, and other top investors

## Career timeline

- **2011-2016** — Studied Economics at ITAM in Mexico City
- **2016-2018** — Attended Stanford GSB; worked at McKinsey & Company as a consultant focused on financial services
- **2018** — Co-founded Truora Inc. in Colombia with Daniel Bilbao, David Cuadrado, and Cesar Pino
- **2018-2019** — Joined Y Combinator accelerator; launched MVP offering background checks via WhatsApp in Colombia
- **2020-2021** — Expanded Truora to Mexico, Peru, and additional Latin American markets; grew product to include digital identity verification and KYC
- **2022** — Truora raised $15M Series A led by Accel and Propel (BBVA's fintech fund); post-money valuation of $75M
- **2022** — Named in Líderes de Colombia 2022 program; became official Meta Business Partner for WhatsApp Business Platform
- **2023-2024** — Truora scales to $32.1M ARR with 218 employees across 6+ countries; Maite leads product org with multiple senior PMs
- **2024** — Featured on The Frye Show discussing product leadership and curiosity in entrepreneurship

## Achievements

- Co-founded Truora, which reached $32.1M ARR by 2024 with 218 employees
- Led product strategy that scaled Truora from a single-country MVP to operations in 6+ Latin American countries
- Secured $15M Series A funding from Accel, Propel (BBVA), Kaszek, and other top investors
- Y Combinator alumni (Truora cohort)
- Board member of The F Code, focused on women's empowerment and digital transformation
- Active angel investor supporting women-led ventures in the Latin American startup ecosystem
- Led Truora to become an official Meta Business Partner for WhatsApp Business Platform
- Helped guide Truora to ISO 27001 certification and GDPR compliance
- Featured speaker at Venture Café Monterrey and recognized in Líderes de Colombia 2022

## Latest updates

- **2024-02** — Featured on The Frye Show Episode #204 discussing product leadership and the permanence of curiosity in entrepreneurship
- **2024-01** — Truora reported $32.1M ARR with a 218-person team across 6+ Latin American countries
- **2022-06** — Named in Fundación Líderes de Colombia 2022 program
- **2022-04** — Truora closed $15M Series A led by Accel and Propel (BBVA's fintech fund) at a $75M post-money valuation

## Links

- Website: https://truora.com
- LinkedIn: https://www.linkedin.com/in/maite-muniz-telleria-371079b4/
- Instagram: https://www.instagram.com/maite.telleria/

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Profile page: https://yespress.io/maite-telleria
Published by YesPress — https://yespress.io
Last updated: 2026-06-03