# Maisonette

> Maisonette is a curated online marketplace for babies, kids, and parents - often described as the 'Net-a-Porter of childrenswear.' Founded in 2017 by two former Vogue staffers, it brings together clothing, shoes, toys, nursery furniture, and home decor from hundreds of independent and luxury brands in one design-led storefront, layered with its own private-label lines like Maison Me and Neon Rebels.

- **Founded:** 2017
- **Headquarters:** Brooklyn, New York, United States
- **Founders:** Sylvana Ward Durrett (Co-Founder & CEO), Luisana Mendoza de Roccia (Co-Founder)
- **Team size:** ~77 employees
- **Products:** Curated marketplace, Maison Me, Neon Rebels, Baby registry & gifting
- **Notable:** Built one of the largest curated childrenswear multi-vendor marketplaces in the US, with 65,000+ products and 1,000+ brands., Co-founder Sylvana Ward Durrett named to Inc.'s 2019 Female Founders 100 list., Raised roughly $67M across Series A-C from NEA, Thrive Capital, and G Squared.

## Products & services

- **Curated marketplace** — A multi-vendor storefront carrying 65,000+ products from hundreds of independent and luxury brands across kids' apparel, footwear, accessories, toys, nursery furniture, and home decor.
- **Maison Me** — Maisonette's everyday-basics private label in children's apparel - one of the site's fastest-growing brands.
- **Neon Rebels** — A private-label collection of tanks, tees, shorts, dresses, and swim for kids sizes 2T-14.
- **Baby registry & gifting** — Registry tools, gift guides, and curated edits for celebrations, holidays, and new-parent essentials.

## Achievements

- Built one of the largest curated childrenswear multi-vendor marketplaces in the US, with 65,000+ products and 1,000+ brands.
- Co-founder Sylvana Ward Durrett named to Inc.'s 2019 Female Founders 100 list.
- Raised roughly $67M across Series A-C from NEA, Thrive Capital, and G Squared.
- Launched multiple successful private-label lines (Maison Me, Neon Rebels) on top of the marketplace.

## Latest updates

- **2022-02** — Closed a Series C funding round (NEA and Alumni Ventures among investors).
- **2021-02** — Closed a $30M Series B led by G Squared with returning investors NEA and Thrive Capital, targeting the ~$630B children's products market.
- **2021** — Expanded private-label strategy with lines including Maison Me and Neon Rebels to capture higher-margin basics.

## Links

- Website: https://www.maisonette.com
- LinkedIn: https://www.linkedin.com/company/maisonette-inc.
- Twitter/X: https://twitter.com/maisonetteworld
- Instagram: https://www.instagram.com/maisonetteworld/
- Facebook: https://www.facebook.com/maisonetteworld

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Profile page: https://yespress.io/maisonette
Published by YesPress — https://yespress.io
Last updated: 2026-06-14