# Mainland

> Mainland is a privately held Chicago communications and content-marketing company built around franchise and multi-location brands. It combines strategic positioning, public relations, owned editorial content, paid distribution and measurement, while operating industry publications including 1851 Franchise, Room 1903, ESTATENVY and Stachecow. The model is less a conventional PR retainer than a connected story-and-distribution system designed to move a prospect from awareness to inquiry.

- **Founded:** 2018
- **Headquarters:** Chicago, United States
- **Founders:** Nick Powills (Founder and Chief Growth Officer)
- **Products:** Strategic positioning, Public relations and media relations, Content marketing and production, Hello by Mainland, Industry publications
- **Notable:** The predecessor No Limit Agency appeared on the Inc. 5000 in 2016, 2017, 2018 and 2019., Mainland reports securing $7,367,853 in PR value for Famous Dave’s after the engagement began in 2018., For Wireless Zone’s 2020 backpack campaign, Mainland reports 32 interviews, 42 placements, $285,000 in PR value and $81,000 in ad value.

## Products & services

- **Strategic positioning** — Audience definition, brand narrative and ‘Why you, why now?’ consulting used to set the direction for campaigns.
- **Public relations and media relations** — Local, trade and national pitching, executive thought leadership, openings, milestones and reputation campaigns.
- **Content marketing and production** — SEO-oriented articles, brand newsrooms, video, social content and editorial programs designed around the sales funnel.
- **Hello by Mainland** — A flexible digital-marketing solution connecting content, targeted distribution, advertising and measurement.
- **Industry publications** — Owned vertical publications including 1851 Franchise, Room 1903, ESTATENVY and Stachecow, with brand-page newsroom products.
- **Digital advertising and analytics** — Audience targeting, campaign amplification, dashboard reporting and data-led optimization across paid and owned channels.

## Achievements

- The predecessor No Limit Agency appeared on the Inc. 5000 in 2016, 2017, 2018 and 2019.
- Mainland reports securing $7,367,853 in PR value for Famous Dave’s after the engagement began in 2018.
- For Wireless Zone’s 2020 backpack campaign, Mainland reports 32 interviews, 42 placements, $285,000 in PR value and $81,000 in ad value.
- For AZEK, Mainland reports 15,110,007 social impressions, 56,052 engagements and 77,603 link clicks across the measured campaign period.
- For Home Clean Heroes, Mainland reports more than $2.2 million in PR value and more than $640,000 in ad value in under two years.
- Founder Nick Powills published Sticks & Stones through Inc. in 2019.

## Latest updates

- **2024-10** — Nick Powills published guidance on identifying the right franchise-buyer persona, continuing Mainland’s focus on audience definition before lead generation.
- **2023-06** — Mainland’s public site presented its current connected offer: industry publications, brand pages, scalable content, digital advertising and analytics under the Hello by Mainland banner.
- **2021-07** — Dan Rothfeld discussed his appointment as Mainland president and plans to expand the agency’s industry coverage beyond franchising.

## Links

- Website: https://hellomainland.com/
- LinkedIn: https://www.linkedin.com/company/hello-mainland/
- Instagram: https://www.instagram.com/hellomainland/
- Facebook: https://www.facebook.com/HelloMainland/

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Profile page: https://yespress.io/mainland
Published by YesPress — https://yespress.io
Last updated: 2026-09-20