# Main Squeeze Juice Co.

> Main Squeeze Juice Co. is a New Orleans-based juice, smoothie, and bowl franchise. It pairs locally pressed juice and a plant-forward menu with proprietary store software, mobile ordering, training, and franchise support. Its current flexitarian approach includes selected non-vegan additions.

- **Founded:** 2017
- **Headquarters:** New Orleans, United States
- **Founders:** Matt Duplichan (Co-founder of the original Lake Charles juice bar), Miranda Duplichan (Co-founder of the original Lake Charles juice bar), Thomas Nieto (Franchise company co-founder; former CEO), Michael Canseco (Franchise company co-founder; historical CFO and general counsel), Julie Nieto Canseco (Founding franchise team; historical operations and dietitian leadership), Nick Fontenot (Co-founder named in the October 2017 franchise launch announcement), Carl Comeaux (Co-founder named in the October 2017 franchise launch announcement)
- **Products:** Cold-pressed juices, Smoothies, Açaí and pitaya bowls, Juice cleanse programs and wellness shots, Franchise system
- **Notable:** Launched its franchise program in 2017., Attracted Conscious Capital Growth investment in 2022., Acquired the 23-unit I Love Juice Bar brand in March 2023, when Main Squeeze reported 28 locations.

## Products & services

- **Cold-pressed juices** — Raw juices pressed in-house; examples include Awaken, Vision, and Glow. The brand states it does not use HPP.
- **Smoothies** — Fruit and vegetable blends including PB&J and performance-oriented options, with customizable add-ins.
- **Açaí and pitaya bowls** — Handcrafted bowls using Brazilian açaí and pitaya, with fruit and other toppings.
- **Juice cleanse programs and wellness shots** — Packaged juice programs and concentrated shots sold as menu products; no clinical outcome is established here.
- **Franchise system** — Brand license, site selection, owner and staff training, vendor support, marketing, and proprietary management/POS tools.
- **Mobile app** — Ordering, rewards, contactless payment, pickup, and geofencing features.
- **Whey and collagen add-ins** — 1st Phorm partnership announced January 2026; launch pricing included $10.99 Performance Whey Smoothies and $2 whey add-ins at participating locations.
- **Squeeze+ membership** — Published monthly plans: $10 for one item plus 5% off, $20 for two plus 10% off, or $60 for six plus 20% off; terms and participating stores apply.

## Achievements

- Launched its franchise program in 2017.
- Attracted Conscious Capital Growth investment in 2022.
- Acquired the 23-unit I Love Juice Bar brand in March 2023, when Main Squeeze reported 28 locations.
- Opened a Midland, Texas store in 2025.

## Latest updates

- **2026-01** — Announced whey and collagen add-ins with 1st Phorm; a move toward a flexitarian menu.
- **2025-07** — Opened in Midland, Texas, operated by Christy and Claude Kodzo.
- **2024-07** — Publicly announced Jennifer Dodd as CEO; court records date Nieto’s removal to March 2024.

## Links

- Website: https://www.mainsqueezejuiceco.com/
- LinkedIn: https://www.linkedin.com/company/main-squeeze-juice-co/
- Twitter/X: https://twitter.com/mainsqzjuiceco
- Instagram: https://www.instagram.com/mainsqueezejuiceco/
- Facebook: https://www.facebook.com/msjcfranchising/
- TikTok: https://www.tiktok.com/@mainsqueezejuicecompany

---

Profile page: https://yespress.io/main-squeeze-juice
Published by YesPress — https://yespress.io
Last updated: 2026-10-25