# Maiden Home

> Maiden Home is a New York-based direct-to-consumer furniture brand that sells custom, made-to-order upholstery and case goods handcrafted by family-owned workshops in North Carolina. Founded in 2017 by former McKinsey, Google, and Birchbox operator Nidhi Kapur, the company skips traditional retail markups by shipping factory-direct, aiming to sell a sofa that would list for roughly $6,000 for closer to $2,000. It has since expanded from a web-first model into physical flagships in Manhattan's Meatpacking District and the Miami Design District, plus a contract program serving interior designers and the trade.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Nidhi Kapur (Founder & CEO)
- **Team size:** ~85 employees
- **Products:** Custom Upholstery, Case Goods & Tables, Beds & Bedroom, Material Customization, Contract / Trade Program
- **Notable:** Built a made-to-order, factory-direct furniture model that removes warehousing and inventory waste., Raised a $20M Series B led by Coefficient Capital with Forerunner Ventures and Bessemer Venture Partners., Expanded from web-first to physical retail with a Meatpacking District flagship (2023).

## Products & services

- **Custom Upholstery** — Made-to-order sofas, sectionals, modular seating, sleeper sofas, accent chairs, daybeds, and benches, customizable across fabric and configuration.
- **Case Goods & Tables** — Dining, coffee, side, and console tables, desks, sideboards, dressers, armoires, and nightstands with selectable wood finishes and stains.
- **Beds & Bedroom** — Handmade beds and bedroom furniture built to order.
- **Material Customization** — Fabric swatches, wood stain options, and an in-store Materials Archive that let customers spec pieces before ordering.
- **Contract / Trade Program** — A program serving interior designers and commercial buyers with trade pricing and dedicated project support.
- **Flagship Retail** — Physical showrooms in New York's Meatpacking District and the Miami Design District offering design consultation.

## Achievements

- Built a made-to-order, factory-direct furniture model that removes warehousing and inventory waste.
- Raised a $20M Series B led by Coefficient Capital with Forerunner Ventures and Bessemer Venture Partners.
- Expanded from web-first to physical retail with a Meatpacking District flagship (2023).
- Opened a 4,400 sq ft Miami Design District flagship in 2025.
- Launched a contract program serving interior designers and the trade.
- Positions designer-quality custom sofas at roughly a third of comparable retail pricing.

## Latest updates

- **2025-09** — Opened its second flagship, a 4,400 sq ft store in the Miami Design District at 3740 NE 2nd Avenue, with interior architecture by Montalba Architects and a Materials Archive for clients.
- **2023-01** — Debuted its inaugural brick-and-mortar flagship at 34 Little West 12th Street in Manhattan's Meatpacking District.
- **2019-06** — Introduced a contract program to serve interior designers and commercial buyers.

## Links

- Website: https://maidenhome.com
- LinkedIn: https://www.linkedin.com/company/maiden-home
- Twitter/X: https://twitter.com/maidenhome
- Instagram: https://www.instagram.com/maidenhome/
- Facebook: https://www.facebook.com/maidenhome/

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Profile page: https://yespress.io/maiden-home
Published by YesPress — https://yespress.io
Last updated: 2026-08-04