# Mahesh Baxi

> Mahesh Baxi is Chief Success Officer at Rocketlane, co-founder and former CEO of Provus, and a customer success leader and author. His career spans enterprise software, professional services and AI operations, including leadership roles at Apttus, ThoughtWorks India, Compassites and My Ally. His Customers for Life framework focuses on trust, accountability and consistent execution.

- **Role:** Chief Success Officer at Rocketlane
- **Organizations:** Rocketlane, Provus, My Ally, Apttus, ThoughtWorks India, Compassites Software Solutions, TalentOjo, Vendavo, Nextance, Challenger Systems, Indo German Tool Room
- **Education:** B.S. in Computer Engineering, Dharmsinh Desai Institute of Technology
- **Known for:** Co-founded Provus, which announced a $12 million Series A led by Norwest in July 2022., Developed the Customers for Life customer relationship framework., Authored New Age Leadership and contributed to Tips from the Trenches.

## Career timeline

- **1993-1997** — Programmer / Analyst at Indo German Tool Room in Ahmedabad; dates from his personal career timeline.
- **1997-2002** — Engagement / Project Manager at Challenger Systems in San Jose.
- **2002-2006** — Director of Professional Services at Nextance.
- **2006-2007** — Regional Director at Vendavo.
- **2007-2008** — Senior Director of Professional Services at Apttus.
- **2008-2012** — Managing Director at ThoughtWorks; also identified as former MD of ThoughtWorks India in the 2012 Compassites appointment.
- **2012** — Appointed CEO of Compassites Software Solutions.
- **2015** — Published a February account of selling his TalentOjo recruiting product and learning the importance of follow-up.
- **2015-2019** — Returned to Apttus in customer success and professional services leadership; dates from his personal career timeline.
- **2019** — Joined My Ally as SVP of Customer Success & Machine Learning Operations on May 31.
- **2021-2025** — Co-founded and led Provus as CEO; stepped away from day-to-day operations in 2025.
- **2022** — CEO at Provus when its $12 million Series A was announced on July 13.
- **2026** — Announced as Chief Success Officer at Rocketlane; named in May and September company event programs.

## Achievements

- Co-founded Provus, which announced a $12 million Series A led by Norwest in July 2022.
- Developed the Customers for Life customer relationship framework.
- Authored New Age Leadership and contributed to Tips from the Trenches.
- Held leadership roles spanning enterprise software delivery, customer success and machine learning operations.

## Latest updates

- **2026-09** — Featured with Brian Hodges in Rocketlane’s September 23 webinar on outcome-based professional services.
- **2026-09** — Listed as Chief Success Officer at Rocketlane for a September 3 SuccessLab executive roundtable.
- **2026-05** — Listed for a Propel26 session on CFO expectations for professional services in an AI-first world.

## Links

- Website: https://maheshbaxi.com/
- LinkedIn: https://www.linkedin.com/in/maheshbaxi/
- Twitter/X: https://twitter.com/maheshbaxi

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Profile page: https://yespress.io/mahesh-baxi
Published by YesPress — https://yespress.io
Last updated: 2026-10-25