# Magnolia Bakery

> Magnolia Bakery is a privately held New York dessert company that sells scratch-made cakes, cupcakes, cookies and its signature banana pudding through company-owned bakeries, international and U.S. franchises, nationwide ecommerce, catering, gifting, grocery products and delivery platforms. Founded in the West Village in 1996, the brand is now using product engineering and distribution partnerships to make a refrigerated local favorite travel without stripping away its nostalgic bakery identity.

- **Founded:** 1996
- **Headquarters:** New York City, United States
- **Founders:** Jennifer Appel (Co-founder), Allysa Torey (Co-founder)
- **Team size:** 201-500 employees on LinkedIn; the supplied company dataset lists 650 employees.
- **Products:** Retail bakeries, Nationwide ecommerce, Catering, events and corporate gifting, Banana Pudding Cookies, Frozen-to-thaw Banana Pudding
- **Notable:** Opened the original West Village bakery in 1996 and became a widely recognized New York food destination., A 2000 appearance on Sex and the City helped accelerate the modern cupcake craze and brought lines to Bleecker Street., Opened its first international franchise bakery in Dubai in 2010.

## Products & services

- **Retail bakeries** — Company-operated and franchised shops selling scratch-made classic American desserts, including banana pudding, cupcakes, cakes, cheesecakes, cookies, brownies and pies.
- **Nationwide ecommerce** — Direct ordering and shipping of selected desserts and gifts across the lower 48 U.S. states, with nationwide cupcake shipping beginning in 2011 and banana pudding following in 2017.
- **Catering, events and corporate gifting** — Custom dessert assortments, celebration cakes, local catering and multi-address gifts for consumers and businesses.
- **Banana Pudding Cookies** — The company's first consumer packaged goods line, launched in grocery channels in several flavors.
- **Frozen-to-thaw Banana Pudding** — A distribution-ready version of the signature dessert sold in multiple flavors through delivery marketplaces, retail partners, airports and airline service.
- **Franchise development** — International master and multi-unit franchise development plus a U.S. franchise program launched in 2025.
- **Cookbooks and classes** — Recipe books and educational baking content that extend the brand into home kitchens.

## Achievements

- Opened the original West Village bakery in 1996 and became a widely recognized New York food destination.
- A 2000 appearance on Sex and the City helped accelerate the modern cupcake craze and brought lines to Bleecker Street.
- Opened its first international franchise bakery in Dubai in 2010.
- Expanded to more than 40 international bakeries by 2026.
- Developed frozen-to-thaw banana pudding over roughly three years, creating new airline, delivery and retail distribution options.
- Launched domestic U.S. franchising in 2025 and opened the first U.S. franchise in Holladay, Utah, in June 2026.
- Secured a 10-store Ontario franchise agreement for entry into Canada beginning in 2027.
- Opened its first airport bakery at LaGuardia Terminal C in 2024.
- Food Network ranked Magnolia Bakery's banana pudding first in its sweets category in 2026.

## Latest updates

- **2026-08** — Magnolia Bakery said it had signed its 19th domestic franchise agreement, a five-location development deal for greater Boston.
- **2026-06** — The first U.S. franchise opened in Holladay, Utah, with four additional Salt Lake Valley stores planned over three years.
- **2026-06** — The company announced a 10-bakery Ontario development agreement, with Canadian openings expected to begin in 2027.
- **2026-02** — Nathan Louer, formerly a senior executive at Jamba and Jimmy John's, became CEO to lead franchise, retail, CPG and ecommerce growth.
- **2026-02** — The company marked 16 years of franchise operations in the UAE and 13 years in Qatar while reporting more than 40 international bakeries.
- **2024-12** — United Airlines began serving Magnolia Bakery-inspired banana pudding in United First on select flights longer than 901 miles.

## Links

- Website: https://www.magnoliabakery.com/
- LinkedIn: https://www.linkedin.com/company/magnolia-bakery
- Twitter/X: https://twitter.com/magnoliabakery
- YouTube: https://www.youtube.com/@MagnoliaBakery1
- Instagram: https://www.instagram.com/magnoliabakery
- Facebook: https://www.facebook.com/MagnoliaBakery/

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Profile page: https://yespress.io/magnolia-bakery
Published by YesPress — https://yespress.io
Last updated: 2026-08-16