# Magnetic Me

> Magnetic Me, a brand of New York-based Magnificent Baby, makes baby, kids and adult apparel that closes with hidden magnets instead of snaps, zippers or buttons. Founded in 2010, the company pioneered patented SewSafe magnetic closures and pairs them with soft, sustainable fabrics like modal and organic cotton to make dressing faster for squirmy babies, kids seeking independence, nursing parents and adults with dexterity challenges. Sold direct-to-consumer online and through hundreds of retail boutiques, Magnetic Me markets itself as 'the absolute easiest way to dress a baby' - and now, a whole family.

- **Founded:** 2010
- **Headquarters:** New York, New York, United States
- **Founders:** Lauren Levy (Co-Founder (inventor, listed as Lauren Feuer on patent)), Lawrence Sheer (Co-Founder (inventor, listed as Lawrence Scheer on patent))
- **Team size:** ~54 employees
- **Products:** Magnetic Baby Footies & Coveralls, Magnetic Bodysuits & Gowns, Magnetic PJ Sets & Toddler/Kids Nightwear and Daywear, Nursing & Maternity Clothing, Adult & Adaptive Clothing
- **Notable:** Pioneered the original magnetic-fastening closure system for apparel., Granted US Patent 9,572,386 (2016) for a magnetic closure for clothing with non-magnetic backing., Developed proprietary SewSafe construction that seals magnets in a stitched pouch hidden between fabric layers.

## Products & services

- **Magnetic Baby Footies & Coveralls** — Convertible footies and coveralls that close with hidden magnets instead of snaps for fast diaper changes.
- **Magnetic Bodysuits & Gowns** — Newborn bodysuits and sleep gowns using SewSafe magnetic closures.
- **Magnetic PJ Sets & Toddler/Kids Nightwear and Daywear** — Two-piece magnetic pajamas and daywear for toddlers and kids in modal, organic cotton and CloudStretch fabrics.
- **Nursing & Maternity Clothing** — Magnetic nursing sets, such as the Magnetic Nursing Jogger Set with easy-pull magnets along the neckline.
- **Adult & Adaptive Clothing** — Loungewear, tops and adaptive adult magnetic bibs designed for comfort and easy dressing for seniors and people with dexterity challenges.
- **Family Matching & Licensed Collections** — Matching family sets and character collaborations including Disney and Warner Bros.
- **Accessories & Re-loved Resale** — Blankets, bibs, bucket hats, plus a 'Re-loved' resale platform for pre-owned Magnetic Me items.

## Achievements

- Pioneered the original magnetic-fastening closure system for apparel.
- Granted US Patent 9,572,386 (2016) for a magnetic closure for clothing with non-magnetic backing.
- Developed proprietary SewSafe construction that seals magnets in a stitched pouch hidden between fabric layers.
- Expanded from newborn clothing to a full family range spanning newborn to adult/adaptive.
- Adopted sustainable materials and packaging including modal, organic cotton, biodegradable polybags and recycled paper hangtags.

## Latest updates

- **2024-01** — Continued expansion of adult and adaptive lines, including magnetic adult bibs and loungewear for seniors and people with dexterity challenges.
- **2023-06** — Grew family matching and licensed collections (Disney, Warner Bros) and introduced additional fabric lines like CloudStretch and Waffle.

## Links

- Website: https://magneticme.com
- LinkedIn: http://www.linkedin.com/company/magnificent-baby
- Instagram: https://www.instagram.com/magneticme/
- Facebook: https://www.facebook.com/MagneticMeBaby/
- TikTok: https://www.tiktok.com/@magneticmebaby

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Profile page: https://yespress.io/magnetic-me
Published by YesPress — https://yespress.io
Last updated: 2026-07-26