# Magic

> Magic is a San Francisco-founded, remote-first company that matches businesses and busy professionals with dedicated remote assistants backed by an AI layer. Founded in 2015 out of Y Combinator by the team behind Made in Space, it launched as a viral SMS 'text us for anything' concierge service and has since evolved into a platform for full-time and part-time executive, admin, customer-support and bookkeeping assistants, plus an always-on 'Magic 24/7' human-plus-AI service. Every assistant is equipped with Magic AI, an in-browser tool wired to premium models from OpenAI and Anthropic.

- **Founded:** 2015
- **Headquarters:** San Francisco, California, United States (remote-first; registered in Wilmington, Delaware)
- **Founders:** Mike Chen (Co-founder & CEO), Aaron Kemmer (Co-founder), Michael Rubin (Co-founder & CFO), David Merriman (Co-founder), Nic Novak (Co-founder)
- **Team size:** ~350 employees (corporate); global assistant network is much larger
- **Products:** Dedicated Assistants, Magic 24/7, Magic AI, Magic (original SMS concierge)
- **Notable:** Viral 2015 launch that became a top-voted Hacker News post with national press within weeks, Backed by Sequoia Capital and Y Combinator, Founders previously built Made in Space, which put the first 3D printer on the International Space Station

## Products & services

- **Dedicated Assistants** — Full-time or part-time remote assistants matched to a client - executive, admin, customer support, ecommerce, sales/marketing and industry-specific roles.
- **Magic 24/7** — Always-on human-plus-AI assistant. AI responds instantly and humans take over complex tasks, available 24/7/365 via text/chat.
- **Magic AI** — An AI tool built into every assistant's browser, wired to premium models from OpenAI and Anthropic for research, spreadsheets, lead lists and on-screen data extraction.
- **Magic (original SMS concierge)** — The launch product - a text-us-for-anything on-demand concierge and delivery service that went viral in 2015.

## Achievements

- Viral 2015 launch that became a top-voted Hacker News post with national press within weeks
- Backed by Sequoia Capital and Y Combinator
- Founders previously built Made in Space, which put the first 3D printer on the International Space Station
- Reports 2M+ tasks completed annually and 10,000+ businesses served
- Went fully remote years before the pandemic and publicly shared lessons learned

## Latest updates

- **2021-04** — Launched $10-per-hour remote dedicated assistants aimed at small businesses.
- **2023-01** — Rolled out Magic AI and the human-plus-AI Magic 24/7 offering, wiring assistants to OpenAI and Anthropic models.
- **2020-06** — Published a widely shared Q&A on operating fully remote during COVID-19.

## Links

- Website: https://getmagic.com
- LinkedIn: https://www.linkedin.com/company/get-magic
- Twitter/X: https://twitter.com/magic
- YouTube: https://www.youtube.com/watch?v=tHr6IGOM2es
- Instagram: https://instagram.com/getmagic.now
- Facebook: https://www.facebook.com/getmagicnow

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Profile page: https://yespress.io/magic
Published by YesPress — https://yespress.io
Last updated: 2026-07-11