# Magic Spoon

> Magic Spoon makes premium breakfast foods that pair familiar flavors with higher protein and lower sugar, selling through its website, subscriptions, Amazon and grocery retailers. Founded in New York in 2019 by Gabi Lewis and Greg Sewitz, it has expanded from cereal into treats, granola, pastries and oatmeal.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Gabi Lewis (Co-founder and co-CEO), Greg Sewitz (Co-founder and co-CEO)
- **Products:** Original Protein Cereal, Protein Treats, Protein Granola, Protein + Fiber Cereal, Protein Pastries
- **Notable:** Reached more than one million customers by June 2022, according to the company., Secured an $85 million Series B in June 2022., Expanded to 6,800 US stores by February 2023.

## Products & services

- **Original Protein Cereal** — Milk-protein-based cereal in nostalgic flavors; current variety page lists 12-14g protein, 0g total sugar and 4-5g net carbs per serving, depending on flavor.
- **Protein Treats** — Portable cereal bars; limited-edition bars became a permanent product line in June 2022.
- **Protein Granola** — Nut-and-seed granola launched with 13-14g protein, 7-8g fiber and 2g total sugar per serving. Contains dairy and nuts.
- **Protein + Fiber Cereal** — Separate dairy-free cereal line introduced at Whole Foods Market; 13g plant-based protein and 6g fiber per launch reporting.
- **Protein Pastries** — Frosted Strawberry, Cinnamon Brown Sugar and S’mores launch flavors; 11g protein, 6g fiber, 3g total sugar including 2g added per serving.
- **Marshmallow Protein Cereal** — Cereal with marshmallows introduced in January 2026. Current FAQ lists gluten, dairy and gelatin.
- **Protein Oatmeal** — June 2026 launch in Maple Brown Sugar, Apple Cinnamon and Banana Bread; 15g protein, 6g fiber and 1g sugar per serving according to launch email.

## Achievements

- Reached more than one million customers by June 2022, according to the company.
- Secured an $85 million Series B in June 2022.
- Expanded to 6,800 US stores by February 2023.
- Reported more than 20,000 US stores in January 2025.

## Latest updates

- **2026-06** — Introduced Protein Oatmeal in three flavors.
- **2026-01** — Announced Protein Pastries and Marshmallow Protein Cereal on January 21.
- **2025-01** — Introduced Protein Granola and a separate Protein + Fiber cereal line.

## Links

- Website: https://magicspoon.com/
- LinkedIn: https://www.linkedin.com/company/magic-spoon-cereal/
- Twitter/X: https://twitter.com/eatmagicspoon
- Instagram: https://www.instagram.com/magicspooncereal/
- Facebook: https://www.facebook.com/magicspooncereal/
- TikTok: https://www.tiktok.com/@magicspooncereal

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Profile page: https://yespress.io/magic-spoon
Published by YesPress — https://yespress.io
Last updated: 2026-10-04