# Magic Mind

> Magic Mind makes a 2-ounce 'mental performance shot' built from a blend of around a dozen nootropics, adaptogens, vitamins and antioxidants - think lion's mane, ashwagandha, L-theanine and ceremonial matcha - designed to deliver calm focus without the jitter-and-crash cycle of a big cup of coffee. Founded in 2020 by James Beshara and William Hicks, the brand started in a San Jose commercial kitchen, grew through direct-to-consumer subscriptions, and has since pushed into national retail including Whole Foods, Erewhon, Sprouts and Albertsons. It raised a $12.4M Series A in September 2025.

- **Founded:** 2020
- **Headquarters:** Los Angeles, United States
- **Founders:** James Beshara (Co-Founder), William Hicks (Co-Founder)
- **Team size:** ~39 employees
- **Products:** Magic Mind Original, Magic Mind MAXX, Magic Mind FREE, Magic Mind Sleep
- **Notable:** Created the self-described 'world's first mental performance shot' category in 2020., Overcame 67 investor rejections before landing its first term sheet., Scaled from a two-person bootstrapped team to a multi-million-dollar DTC and retail brand.

## Products & services

- **Magic Mind Original** — 2oz mental performance shot with ~55mg caffeine (about half a cup of coffee), blending nootropics, adaptogens, matcha, L-theanine and vitamins for calm focus.
- **Magic Mind MAXX** — Higher-caffeine version (~165mg, roughly 2.5 espresso shots) for bigger demands on focus and endurance.
- **Magic Mind FREE** — Caffeine-free formula delivering the nootropic and adaptogen blend without stimulants.
- **Magic Mind Sleep** — Evening shot with ashwagandha, L-theanine, lavender, valerian and chamomile aimed at wind-down and recovery.

## Achievements

- Created the self-described 'world's first mental performance shot' category in 2020.
- Overcame 67 investor rejections before landing its first term sheet.
- Scaled from a two-person bootstrapped team to a multi-million-dollar DTC and retail brand.
- Closed a $12.4M Series A in September 2025 led by BFG Partners and Rocana Venture Partners.
- Expanded into national retail: Whole Foods, Erewhon, Sprouts, Albertsons, Central Market and more.

## Latest updates

- **2026-03** — Expanded its nootropic shot line into additional major retailers including Whole Foods, Erewhon, Albertsons, Sprouts and Central Market.
- **2025-09** — Closed a $12.4M Series A round led by BFG Partners with Rocana Venture Partners and others.

## Links

- Website: https://magicmind.com
- LinkedIn: http://www.linkedin.com/company/magic-mind-1
- Instagram: https://www.instagram.com/magicmind/
- Facebook: https://www.facebook.com/MagicMindofficial/

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Profile page: https://yespress.io/magic-mind
Published by YesPress — https://yespress.io
Last updated: 2026-06-14