# Magalu

> Magalu is a Brazilian multichannel retailer that has turned a national chain of stores into the front end of a broader commerce ecosystem. Consumers can buy products across Magalu, Netshoes, KaBuM!, Época Cosméticos and other brands; third-party sellers can use its marketplace, payments, advertising and delivery infrastructure; and businesses can buy logistics and cloud services. The model earns from first-party retail, marketplace commissions, financial products and a growing set of business services while using physical stores as sales floors, pickup and return points, and local logistics nodes.

- **Founded:** 1957
- **Headquarters:** São Paulo, Brazil
- **Founders:** Luiza Trajano Donato (Co-founder), Pelegrino José Donato (Co-founder)
- **Team size:** Approximately 35,000 employees
- **Products:** Magalu retail and SuperApp, Magalu Marketplace, Netshoes, Zattini and KaBuM!, MagaluPay and MagaluBank, Magalog
- **Notable:** Grew from one gift shop in Franca to 1,246 stores in 20 Brazilian states by the end of 2025., Reached more than 33 million active customers at the end of 2025., Generated R$64.7 billion in total sales and R$38.7 billion in net revenue in 2025.

## Products & services

- **Magalu retail and SuperApp** — First-party shopping across stores, website and app, centered on appliances, electronics, furniture and a broad consumer-goods assortment.
- **Magalu Marketplace** — A third-party seller platform that expands assortment and gives merchants access to Magalu customers and ecosystem services.
- **Netshoes, Zattini and KaBuM!** — Specialist commerce brands covering sports, fashion, gaming and technology within the group.
- **MagaluPay and MagaluBank** — Consumer and seller financial services including cards, digital accounts, payments, acquiring, credit, insurance and consortium products.
- **Magalog** — A logistics operator offering nationwide conventional, same-day and next-day delivery plus e-commerce integrations to Magalu brands and outside businesses.
- **Magalu Ads** — Retail-media and advertising products that let brands reach shoppers across Magalu's digital and physical properties.
- **Magalu Cloud** — Brazil-focused public-cloud infrastructure and services developed from the group's internal technology needs.
- **Época Cosméticos and Estante Virtual** — Specialist group storefronts for beauty and books.

## Achievements

- Grew from one gift shop in Franca to 1,246 stores in 20 Brazilian states by the end of 2025.
- Reached more than 33 million active customers at the end of 2025.
- Generated R$64.7 billion in total sales and R$38.7 billion in net revenue in 2025.
- Built a marketplace serving more than 340,000 third-party businesses, according to IFC's 2025 disclosure.
- Magalog reports 6.5 million deliveries per month, 25,000 sellers using its network and 96% on-time delivery.
- Magalu Cloud reported that more than half of Magazine Luiza workloads were running on its platform in 2025.
- Earned the gold seal of the Brazilian GHG Protocol Program for a fifth consecutive year in 2025.
- Ranked fourth overall in GPTW Brazil and second in GPTW Mulher in 2025, according to Magalu's results release.

## Latest updates

- **2026-06** — Magalu agreed to sell more than 12,000 ecosystem products on Amazon Brazil and to make Magalog available as a logistics option for Amazon sellers.
- **2026-05** — Magalu Cloud introduced a new brand manifesto emphasizing locally designed infrastructure, cost control and support for Brazilian companies.
- **2026-03** — After three years without openings, management said new physical stores and Galeria Magalu locations would return to the expansion plan.
- **2026-03** — Magalu reported 2025 net revenue of R$38.7 billion, up 1.7%, while total sales were nearly flat at R$64.7 billion and digital share eased to 68.5%.
- **2025-05** — Jörg Friedemann joined as CEO of MagaluBank with responsibility for the group's financial products and services.
- **2025-04** — IFC announced US$130 million in sustainability-linked financing for digitalization and environmental targets.

## Links

- Website: https://www.magazineluiza.com.br/
- LinkedIn: http://www.linkedin.com/company/magazine-luiza
- Twitter/X: https://twitter.com/magalu
- GitHub: https://github.com/luizalabs
- YouTube: https://www.youtube.com/@magazineluiza
- Instagram: https://www.instagram.com/magazineluiza/
- Facebook: https://www.facebook.com/magazineluiza

---

Profile page: https://yespress.io/magalu
Published by YesPress — https://yespress.io
Last updated: 2026-08-14