# MaestroQA

> MaestroQA, renamed Rippit in 2026, sells software that analyzes customer conversations for quality, coaching, product feedback and business risk. Its evolution runs from manual support QA workflows to AI-driven conversation analysis and reusable agents for business teams.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Vasu Prathipati (CEO and Co-founder), Harrison Hunter (CTO and Co-founder)
- **Products:** Customer service QA workflows, AutoQA and LLM metric builder, AskAI, Coaching and performance reporting, Screen Capture
- **Notable:** Raised a $25 million Series A in September 2021; Forbes reported profitability at that time., Brex case study reports conversation analysis coverage rising from 3% to 100%., SpotOn case study reports insights used by 13+ departments.

## Products & services

- **Customer service QA workflows** — Custom scorecards, manual audits, calibration and feedback workflows; human-QA iteration launched in 2017.
- **AutoQA and LLM metric builder** — Automated conversation evaluation and custom metrics for quality, risk and coaching.
- **AskAI** — Open-ended analysis of conversation sets; documented in the March 2025 AWS architecture article.
- **Coaching and performance reporting** — Connects reviewed interactions, specific feedback and manager coaching.
- **Screen Capture** — Records agent workflows for review and coaching alongside support interactions.
- **Rippit AI agents** — Reusable, scheduled conversation-analysis workflows for QA, customer insights, churn, bot monitoring and compliance.

## Achievements

- Raised a $25 million Series A in September 2021; Forbes reported profitability at that time.
- Brex case study reports conversation analysis coverage rising from 3% to 100%.
- SpotOn case study reports insights used by 13+ departments.
- Careers page lists Built In 2025 Best Places to Work awards.

## Latest updates

- **2026-09** — Rebrand explainer updated September 25 confirms MaestroQA is now Rippit and describes continuity of customer history, rubrics and contracts.
- **2026-08** — Help-center authentication guide updated August 20 documents OAuth and API integration mechanisms.
- **2025-03** — AWS published a March 13 technical account of MaestroQA’s Amazon Bedrock integration.

## Links

- Website: https://www.maestroqa.com/
- LinkedIn: https://www.linkedin.com/company/maestroqa/
- Twitter/X: https://twitter.com/maestroqa
- YouTube: https://www.youtube.com/channel/UCyVf5mdNW2bUJAMcgZKRy-Q
- Instagram: https://www.instagram.com/getrippit/
- Facebook: https://facebook.com/MaestroQA-1059561310823979/

---

Profile page: https://yespress.io/maestroqa
Published by YesPress — https://yespress.io
Last updated: 2026-10-05