# Madison Reed

> Madison Reed is a San Francisco hair-color company that sits between the drugstore box and the full-service salon. It sells guided at-home color, recurring memberships, hair-care products and streamlined services at nearly 100 branded Hair Color Bars, using shade-matching technology and licensed colorists to reduce the fear of choosing and applying color incorrectly.

- **Founded:** 2013
- **Headquarters:** San Francisco, United States
- **Founders:** Amy Errett (Founder and CEO)
- **Team size:** 501-1,000 employees on LinkedIn; BeautyMatter reported nearly 1,000 team members in 2024.
- **Products:** Radiant Hair Color Kit, Root Touch Up, Hair Color Bars, MR., Color Therapy
- **Notable:** Surpassed $100 million in 2020 revenue after online demand accelerated during salon shutdowns., Reported 130% growth in 2020 and nearly doubled its customer base., Radiant Hair Color kits sold as frequently as one every five seconds on a peak day in 2020.

## Products & services

- **Radiant Hair Color Kit** — Permanent, multi-tonal at-home color with application accessories, instructions and optional colorist guidance.
- **Root Touch Up** — Temporary brush-on powder designed to conceal roots between full color applications.
- **Hair Color Bars** — Company-operated locations where licensed colorists apply Madison Reed color, including roots, all-over color, gloss and highlights.
- **MR.** — At-home hair color developed for men.
- **Color Therapy** — Color-depositing hair mask that refreshes tone while conditioning.
- **ColorWonder** — Demi-permanent color designed to work in about 20 minutes and last up to 25 washes.
- **Memberships and subscriptions** — Recurring product delivery and Hair Color Bar membership options built around repeat coloring cycles.
- **Colorist consultations** — Complimentary phone, chat and video guidance from licensed colorists for shade selection and application.

## Achievements

- Surpassed $100 million in 2020 revenue after online demand accelerated during salon shutdowns.
- Reported 130% growth in 2020 and nearly doubled its customer base.
- Radiant Hair Color kits sold as frequently as one every five seconds on a peak day in 2020.
- Expanded from a DTC launch to 98 Hair Color Bars nationwide by 2026, according to the company's LinkedIn page.
- Served more than 5 million women, according to company materials.
- Received six Allure Best of Beauty recognitions by 2025, according to BeautyMatter.
- Became the first female-founded, UConn graduate-founded brand with court naming rights at UConn.
- Built a shade-matching and colorist-support system around a category traditionally sold with little personal guidance.

## Latest updates

- **2026-06** — Madison Reed said it was profitable, had served more than 5 million women and operated 98 Hair Color Bars nationwide.
- **2026-06** — Radiant Hair Color received a 2026 Cosmopolitan Holy Grail Beauty Award for Best At-Home Hair Color.
- **2025-12** — The company recapped its 97th Hair Color Bar opening, another Allure award and expansion of Team ColorWonder.
- **2025-08** — Amy Errett appeared on How I Built This to discuss the company's origin, product development and early setbacks.
- **2025-07** — Madison Reed expanded its women-athlete strategy, including a Paige Bueckers relationship and wider Team ColorWonder roster.
- **2024-08** — The company launched ColorWonder and announced a three-year UConn Athletics partnership with court naming rights and NIL packages.

## Links

- Website: https://www.madison-reed.com/
- LinkedIn: https://www.linkedin.com/company/madison-reed
- Twitter/X: https://twitter.com/madisonreedllb
- YouTube: https://www.youtube.com/c/Madisonreedllb
- Instagram: https://www.instagram.com/madisonreed/
- Facebook: https://www.facebook.com/madisonreedllb
- TikTok: https://www.tiktok.com/@madisonreedcolor

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Profile page: https://yespress.io/madison-reed
Published by YesPress — https://yespress.io
Last updated: 2026-08-21