# Madison Logic

> Madison Logic helps B2B marketing teams identify target accounts, reach buying groups through content syndication and advertising, and measure engagement against pipeline movement. Its ML Platform combines intent data, media activation and customer strategy support, with access included in media purchases.

- **Founded:** 2005
- **Headquarters:** New York, United States
- **Founders:** Erik Matlick (Co-founder; former CEO and chairman), Vin Turk (Co-founder; COO at the time of the 2022 acquisition announcement)
- **Products:** ML Platform, ML Insights, ABM Content Syndication, ABM Display Advertising, ABM Social Advertising with LinkedIn Ads
- **Notable:** Inc. 5000 honoree in 2024, ranked No. 4,861., Current homepage reports 500+ customer brands., Published Endava case study reports 30x ROI on influenced pipeline, with 80% of that pipeline from existing customers.

## Products & services

- **ML Platform** — Multi-channel account-based media activation and measurement; platform access is included with media purchases.
- **ML Insights** — Combines intent, firmographic, technographic and engagement signals to prioritize accounts and buying groups.
- **ABM Content Syndication** — Distributes B2B content to targeted professional audiences and generates opted-in leads.
- **ABM Display Advertising** — Account-targeted display campaigns for awareness, nurturing and retargeting.
- **ABM Social Advertising with LinkedIn Ads** — Coordinates LinkedIn account audiences and performance with other ABM channels.
- **ABM Connected TV** — Account-based video advertising on connected TV inventory.
- **ABM Audio Advertising** — Targets buying groups across streaming audio and podcasts.
- **ML Measurement** — Consolidates account and channel engagement with pipeline and revenue reporting.
- **Pipeline Insights Dashboard** — Connects media engagement to CRM opportunity progression by pipeline stage.
- **AI Planner** — Agentic campaign planning with audience, channel and budget recommendations, explainability and human approval controls.
- **ABM strategy and integration support** — Customer success and strategy support linking campaigns to CRM and marketing automation tools.

## Achievements

- Inc. 5000 honoree in 2024, ranked No. 4,861.
- Current homepage reports 500+ customer brands.
- Published Endava case study reports 30x ROI on influenced pipeline, with 80% of that pipeline from existing customers.
- Completed a 2025 SOC 2 Type II audit, according to its Trust Center.

## Latest updates

- **2026-04** — Launched Pipeline Insights Dashboard to connect multi-channel media engagement with CRM pipeline progression.
- **2026-09** — Launched AI Planner on September 9; available as a core feature for all clients, with explainable recommendations and human oversight.

## Links

- Website: https://www.madisonlogic.com/
- LinkedIn: https://www.linkedin.com/company/madison-logic
- Twitter/X: https://twitter.com/madisonlogic
- Instagram: https://www.instagram.com/madison_logic/
- Facebook: https://www.facebook.com/MadisonLogic

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Profile page: https://yespress.io/madison-logic
Published by YesPress — https://yespress.io
Last updated: 2026-09-30