# Madhive

> Madhive builds advertising software for local media companies, agencies, and brands. Its local-first demand-side platform combines campaign planning, audience targeting, media buying, optimization, and measurement with seller workflow tools, expanded through its 2024 Frequence acquisition. The company reports more than 50,000 daily campaigns as of 2026.

- **Founded:** 2016
- **Headquarters:** New York, United States
- **Founders:** Adam Helfgott (Co-founder; former CEO), Tom Bollich (Co-founder)
- **Products:** Local-first DSP, Plan, Activate, Measure, Frequence workflow software
- **Notable:** Named to Deloitte’s 2023 Technology Fast 500., Completed Frequence acquisition in July 2024., Reports more than 50,000 daily campaigns in 2026.

## Products & services

- **Local-first DSP** — Customizable demand-side platform with an in-house bidder, device graph, geographic targeting, buying, optimization, and reporting.
- **Plan** — Audience building and forecasting with first-party data, third-party segments, geography, and TV viewing signals.
- **Activate** — Campaign activation with publisher controls, direct deals, open inventory, and owned-and-operated supply prioritization.
- **Measure** — Reporting on campaign delivery, conversions, foot traffic, brand lift, and app engagement.
- **Frequence workflow software** — Acquired sales enablement, proposals, creative production, and omnichannel campaign workflow capabilities.
- **Maverick AI** — Enterprise intelligence layer supporting planning, activation, optimization, and sales workflows; launched April 30, 2025.
- **Maverick AI agents and MCP server** — Announced May 27, 2026, with agent capabilities rolling out over the following year and an MCP interface for natural-language campaign interactions.
- **Fraud Free Guarantee** — Credits demand partners for suspect traffic subject to program criteria, backed by fraud prevention and supply controls.

## Achievements

- Named to Deloitte’s 2023 Technology Fast 500.
- Completed Frequence acquisition in July 2024.
- Reports more than 50,000 daily campaigns in 2026.
- Maverick AI received AdExchanger’s 2025 Most Innovative CTV Technology award, according to Madhive’s May 2026 announcement.

## Latest updates

- **2026-10** — Announced AdImpact competitive spend data partnership on October 22.
- **2026-06** — Announced Gray Media omnichannel partnership on June 11.
- **2026-05** — Introduced Maverick AI agents and an MCP server on May 27; agent capabilities are scheduled to roll out over the following year.
- **2025-10** — Invested in Precise.AI; Jim Wilson became Madhive CEO and Spencer Potts became Precise.AI CEO.

## Links

- Website: https://www.madhive.com
- LinkedIn: https://www.linkedin.com/company/madhive
- Twitter/X: https://twitter.com/madhivetech
- Instagram: https://www.instagram.com/madhive_tech/
- Facebook: https://facebook.com/MadHiveTech/

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Profile page: https://yespress.io/madhive
Published by YesPress — https://yespress.io
Last updated: 2026-10-24