# Madeleine Ormond

> Madeleine Ormond is a New York based business strategist and co-founder of The Backflip Group, a boutique consulting firm built to move companies from strategy to reality. She spent more than a decade working inside tech startups and larger technology companies before co-founding the firm, where she leads on product strategy, financial modeling, go-to-market planning, and the kind of hands-on execution that turns a plan into a working operation. Her work centers on helping growing companies test ideas at low risk, sharpen their thinking, and build foundations that scale.

- **Role:** Co-founder & Chief Strategist at The Backflip Group
- **Organizations:** The Backflip Group, Reejig
- **Nationality:** American
- **Education:** Wake Forest University
- **Known for:** Co-founded The Backflip Group, a boutique strategy consulting firm for growing tech companies, Built over a decade of in-house experience across tech startups and established enterprises, Specializes in leading cross-functional teams to accelerate growth and efficiency

## Career timeline

- **2010-2014** — Studied at Wake Forest University
- **2010s** — Worked in-house at tech startups and established technology enterprises, leading cross-functional strategy initiatives
- **recent** — Associated with Reejig, a workforce intelligence company, based in Brooklyn, New York
- **2023** — Co-founded The Backflip Group, serving as Chief Strategist

## Achievements

- Co-founded The Backflip Group, a boutique strategy consulting firm for growing tech companies
- Built over a decade of in-house experience across tech startups and established enterprises
- Specializes in leading cross-functional teams to accelerate growth and efficiency

## Latest updates

- **2023** — Co-founded and is building The Backflip Group with Ceylan Conger, focused on strategy-to-execution consulting for growing tech companies.

## Links

- Website: https://backflip.group
- LinkedIn: https://www.linkedin.com/in/madeleineormond/
- Twitter/X: https://x.com/madeleineormond

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Profile page: https://yespress.io/madeleine-ormond
Published by YesPress — https://yespress.io
Last updated: 2026-07-15