# MadeiraMadeira

> MadeiraMadeira is a Curitiba-based home-products retailer and marketplace that combines a catalog of more than 3 million items with physical Guide Shops, purpose-built bulky-goods logistics, private-label furniture, and home assembly and repair services. Its wager is that winning furniture online requires owning the difficult parts around the click: discovery, visualization, freight, delivery, and installation.

- **Founded:** 2009
- **Headquarters:** Curitiba, Brazil
- **Founders:** Daniel Scandian (Co-founder and CEO), Marcelo Scandian (Co-founder), Robson Privado (Co-founder)
- **Team size:** Approximately 2,200 employees, according to a Google Cloud customer case study.
- **Products:** MadeiraMadeira e-commerce, Dropshipping operation, MadeiraMadeira Marketplace, BulkyLog, Madeira Originals
- **Notable:** Reached a valuation above US$1 billion in January 2021 after a US$190 million Series E., Built a catalog of more than 3 million home products., Served more than 10 million customers, according to the company.

## Products & services

- **MadeiraMadeira e-commerce** — Online retail catalog spanning furniture, décor, appliances, lighting, construction materials, and household goods.
- **Dropshipping operation** — Direct fulfillment from manufacturers expanded assortment without requiring MadeiraMadeira to hold every product in its own inventory.
- **MadeiraMadeira Marketplace** — Third-party seller platform with more than 50 eligible categories, ERP integrations, commission-based selling, and optional shipping support.
- **BulkyLog** — Integrated logistics operation designed for large, hard-to-handle home products and end-to-end delivery visibility.
- **Madeira Originals** — Private-label umbrella including CabeCasa and CasaTema, supported by an in-house furniture innovation and testing center.
- **Guide Shops** — Physical showrooms where customers can inspect samples, consult staff, develop 3D projects, place digital orders, and receive products at home.
- **MadeiraMadeira Serviços** — Furniture assembly, installation, maintenance, and household repair services, strengthened through acquisitions of IguanaFix and Triider.
- **MadeiraMadeira app and Super App** — Mobile shopping, tracking, offers, payments, and access to home services; Google Play reports more than 10 million downloads.

## Achievements

- Reached a valuation above US$1 billion in January 2021 after a US$190 million Series E.
- Built a catalog of more than 3 million home products.
- Served more than 10 million customers, according to the company.
- Reached more than 10 million Android app downloads.
- Opened 54 Guide Shops across Brazil as listed on its current store page.
- Reported 30 million site visits, 60% sales growth, and 50% app-sales growth in 2024.
- Reported 21% gross-revenue growth and a 208% increase in EBITDA in 2025.
- Built a group spanning retail, marketplace, logistics, technology, private labels, and home services.

## Latest updates

- **2024** — The company says it recorded 30 million website visits, 60% sales growth, and a 50% increase in sales through the app.
- **2025** — MadeiraMadeira acquired home-services platform Triider and opened three distribution centers across Brazil’s South, Southeast, and Northeast.
- **2025** — The company launched a Super App and strengthened Madeira Originals while advancing automation in its distribution centers.
- **2026-03** — It introduced Guide Shops 2.0 in Curitiba and São Paulo, adding personalized consulting and 3D room projects to the physical experience.
- **2026-03** — Management reported 21% gross-revenue growth and a 208% EBITDA increase for 2025, and outlined seven additional distribution centers for 2026.
- **2026-07** — The Android shopping app was updated with navigation, stability, and performance improvements; Google Play lists a 4.6 rating and more than 10 million downloads.

## Links

- Website: https://www.madeiramadeira.com.br
- LinkedIn: https://br.linkedin.com/company/madeiramadeira
- Twitter/X: https://twitter.com/MadeiraMadeira
- YouTube: https://www.youtube.com/user/MadeiraMadeiraCanal
- Instagram: https://www.instagram.com/madeiramadeiraloja/
- Facebook: https://www.facebook.com/madeiramadeiraloja
- TikTok: https://www.tiktok.com/@madeiramadeiraloja

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Profile page: https://yespress.io/madeiramadeira
Published by YesPress — https://yespress.io
Last updated: 2026-08-15