# Mad Street Den

> Mad Street Den builds enterprise AI software through Vue.ai, combining computer vision, data enrichment, personalization and workflow automation. Retail applications established its customer base before it broadened into other industries; its technology and team joined M2P Fintech in 2025.

- **Founded:** 2013
- **Headquarters:** Redwood City, United States
- **Founders:** Ashwini Asokan (Co-founder and CEO), Anand Chandrasekaran (Co-founder and CTO), Costa Colbert (Founding team and Chief Scientist)
- **Products:** Vue.ai, Product Tagging / VueTag, Personalization / VueX, Intelligent Document Processing, Content Moderation
- **Notable:** Vue.ai received the computer vision category award at VentureBeat Transform 2019, as recorded in its press archive., Acquired INTURN in November 2022., Became the first announced investment of FedEx Innovation Lab in May 2023.

## Products & services

- **Vue.ai** — AI orchestration platform combining data, models and business workflows; launched initially for retail.
- **Product Tagging / VueTag** — Extracts product attributes from imagery and text and maps them to business taxonomies.
- **Personalization / VueX** — Personalizes recommendations and shopper journeys using product and customer signals.
- **Intelligent Document Processing** — Extracts and organizes unstructured document information for operational workflows.
- **Content Moderation** — Checks imagery and content against marketplace-specific guidelines.
- **Blox.ai** — Underlying AI infrastructure opened to applications beyond retail.
- **INTURN** — Enterprise software for excess-inventory workflows and margin recovery; acquired by Mad Street Den.

## Achievements

- Vue.ai received the computer vision category award at VentureBeat Transform 2019, as recorded in its press archive.
- Acquired INTURN in November 2022.
- Became the first announced investment of FedEx Innovation Lab in May 2023.
- Vendor case study reports tagging over three million products in three months for an unnamed North American retailer.

## Latest updates

- **2025-03** — News reports described a $10–15 million cash-and-stock asset transaction with M2P Fintech; KeyValue subsequently stated Mad Street Den had joined M2P.
- **2026-10** — Observed during research: Mad Street Den and Vue.ai websites carry M2P branding; this is a website observation, not a new transaction announcement.

## Links

- Website: https://www.madstreetden.com/
- LinkedIn: https://www.linkedin.com/company/mad-street-den/
- Twitter/X: https://twitter.com/madstreetden
- Instagram: https://www.instagram.com/vue.ai/
- Facebook: https://facebook.com/madstreetden

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Profile page: https://yespress.io/mad-street-den
Published by YesPress — https://yespress.io
Last updated: 2026-10-02