# Mad Realities

> Mad Realities is a New York-based, creator-powered entertainment network making original episodic shows built for the internet-native generation. Co-founded in 2021 by Alice Ma and Devin Lewtan, it pairs television-level production with social-first distribution across TikTok, Instagram, YouTube and madrealities.tv - producing viral series like Shop Cats, Hollywood IQ, Proof of Love and Keep the Meter Running. Backed by a $6M seed from Paradigm, Maveron and Paris Hilton's 11:11 Media, the company has racked up hundreds of millions of views and signed with CAA in 2025 to expand into live events, branded deals and consumer products.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Alice Ma (Co-Founder & CEO / Creative Director), Devin Lewtan (Co-Founder)
- **Team size:** ~40 employees
- **Products:** Shop Cats, Hollywood IQ, Proof of Love, Keep the Meter Running, Slide Show / PowerPoint Party
- **Notable:** Raised a $6M seed round led by Paradigm with Maveron and Paris Hilton's 11:11 Media (2022), Accumulated hundreds of millions of views across social platforms, Signed with CAA in 2025 to expand IP into events, brand deals and consumer products

## Products & services

- **Shop Cats** — A documentary-style series profiling the real bodega and shop cats of New York City. A breakout hit with millions of TikTok likes and episodes routinely crossing a million views.
- **Hollywood IQ** — A pop-culture trivia show putting creators and personalities to the test on celebrity and internet knowledge.
- **Proof of Love** — The company's first reality dating series, originally interactive - viewers could vote on plot decisions - which helped establish the internet-native, participatory format.
- **Keep the Meter Running** — A social-first series built around spontaneous, on-the-move encounters across the city.
- **Slide Show / PowerPoint Party** — An internet PowerPoint-party format turning the viral trend into episodic entertainment.
- **Mad Labs** — The company's R&D arm exploring AI and new technology to develop and produce next-generation formats.
- **Branded series** — End-to-end original short-form shows co-produced with consumer brands, turned around fast to ride social trends.

## Achievements

- Raised a $6M seed round led by Paradigm with Maveron and Paris Hilton's 11:11 Media (2022)
- Accumulated hundreds of millions of views across social platforms
- Signed with CAA in 2025 to expand IP into events, brand deals and consumer products
- Won multiple Webby and Anthem Awards
- Coverage in The Hollywood Reporter, The New York Times, Vogue, Vanity Fair, Variety and Ad Age
- Shop Cats became a breakout hit with 300k+ TikTok followers and 5M+ likes
- Alice Ma named to Ad Age's 2023 Rising Voices and THR's Next Gen 2025 rising executives under 35

## Latest updates

- **2025-04** — Signed with CAA to expand into live events, branded deals, books and consumer products.
- **2025-04** — Reported upcoming brand partnerships with ASOS, Hinge and Toast.
- **2025-01** — Shop Cats continued as a breakout series profiling NYC's bodega cats.

## Links

- Website: https://madrealities.tv
- LinkedIn: https://www.linkedin.com/company/madrealities
- Twitter/X: https://twitter.com/madrealities
- YouTube: https://www.youtube.com/@madrealities
- Instagram: https://www.instagram.com/madrealities
- TikTok: https://www.tiktok.com/@mad_realities

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Profile page: https://yespress.io/mad-realities
Published by YesPress — https://yespress.io
Last updated: 2026-08-04