# Mad Mobile

> Mad Mobile is a Tampa-based enterprise commerce software company that helps restaurants and retailers modernize point of sale, payments, fulfillment, clienteling, online ordering, and operational workflows without immediately replacing the legacy systems beneath them. Its portfolio spans CAKE for restaurants, Concierge for retail, the Neo AI modernization platform, and direct payment-acquiring services.

- **Founded:** 2010
- **Headquarters:** Tampa, United States
- **Founders:** Bruce Bennett (Co-founder and CEO), Greg Schmitzer (Co-founder and President)
- **Team size:** Approximately 340 employees, based on provided company data; public directories vary.
- **Products:** Mobile Commerce Platform, Concierge, CAKE POS, CAKE online ordering and guest tools, Neo
- **Notable:** Built mobile commerce sites for more than 90 major retailers in its first era., Acquired CAKE from Sysco in 2020; CAKE served more than 5,000 restaurant locations when the deal was announced., Deployed mobile POS in 2,200 Tractor Supply stores in 2021.

## Products & services

- **Mobile Commerce Platform** — The original platform used to build mobile commerce experiences for major retailers.
- **Concierge** — A retail associate app combining mobile POS, clienteling, endless aisle, appointments, fulfillment, and returns.
- **CAKE POS** — Cloud restaurant POS and hardware with reporting, ordering, payments, loyalty, guest management, and operational tools.
- **CAKE online ordering and guest tools** — Restaurant ordering, loyalty, waitlist, reservation, curbside, tableside, and pay-at-table capabilities integrated with POS.
- **Neo** — An AI-first enterprise modernization platform that harvests legacy-system data, generates modern components and insights, orchestrates workflows, integrates systems, and deploys agents.
- **Premier Acquirer Services** — Direct-to-brand payment-acquiring services delivered with Cybersource, SouthState Bank, and RS2.

## Achievements

- Built mobile commerce sites for more than 90 major retailers in its first era.
- Acquired CAKE from Sysco in 2020; CAKE served more than 5,000 restaurant locations when the deal was announced.
- Deployed mobile POS in 2,200 Tractor Supply stores in 2021.
- Reported support for more than 21,000 retail and restaurant locations worldwide in 2023 and 2025 announcements.
- Reported processing more than $3 billion in payments annually in 2023.
- Raised $70 million across disclosed 2023 and 2024 financings.
- Launched direct-to-brand acquirer services in 2025 with Cybersource, SouthState Bank, and RS2.

## Latest updates

- **2024-06** — Closed a $50 million financing agreement with Morgan Stanley Expansion Capital and Bridge Bank for SaaS and payments expansion, debt refinancing, and sales growth.
- **2025-01** — CAKE announced a Popmenu partnership for restaurant websites, marketing, menus, online ordering, and payments.
- **2025-09** — Published its employee-led AI Alpha program and composable AI platform approach.
- **2025-11** — Launched Premier Acquirer Services with Cybersource, SouthState Bank, and RS2.
- **2026-01** — Published its case that AI-first modernization is replacing broad, multi-year digital transformation programs.

## Links

- Website: https://madmobile.com
- LinkedIn: https://www.linkedin.com/company/mad-mobile
- Twitter/X: https://twitter.com/MadMobile
- Instagram: https://www.instagram.com/madmobile/
- Facebook: https://facebook.com/MadMobile/

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Profile page: https://yespress.io/mad-mobile
Published by YesPress — https://yespress.io
Last updated: 2026-08-21