# MacCoy Merkley

> MacCoy Merkley is the Chief Marketing Officer of Portland Leather Goods, the largest leather bag manufacturer in North America. A former wedding photographer, he answered a Craigslist ad for a digital media specialist in 2018 and went on to help scale the company from roughly $3.5M to more than $100M in annual revenue. He is known in direct-to-consumer circles for a product-first, no-nonsense approach to marketing, heavy use of Meta advertising, strategic discounting, and a very active personal presence on LinkedIn and X.

- **Role:** Chief Marketing Officer at Portland Leather Goods
- **Organizations:** Portland Leather Goods, MacCoy Dean Photography
- **Nationality:** American
- **Known for:** Helped scale Portland Leather Goods from roughly $3.5M to more than $100M in annual revenue, Grew the marketing function from a one-person operation into a full team, Helped establish Portland Leather Goods as the largest leather bag manufacturer in North America

## Career timeline

- **2015** — Founded and ran MacCoy Dean Photography, working as a wedding photographer
- **2018** — Answered a Craigslist ad for a digital media specialist and joined Portland Leather Goods when it was a small Etsy shop
- **2020** — Navigated pandemic production shutdowns; the forced pivot accelerated the company's growth
- **2022** — Portland Leather Goods recognized as one of the fastest-growing digital companies
- **2025** — Featured on marketing podcasts including Secrets to Scaling and Marketing Operators, sharing the company's growth story

## Achievements

- Helped scale Portland Leather Goods from roughly $3.5M to more than $100M in annual revenue
- Grew the marketing function from a one-person operation into a full team
- Helped establish Portland Leather Goods as the largest leather bag manufacturer in North America
- Built a referral-driven brand where roughly 30% of new customers arrive without paid acquisition

## Latest updates

- **2025-02** — Featured on the Secrets to Scaling Your Ecommerce Brand podcast discussing scaling Portland Leather from $3.5M to nine figures
- **2025-10** — Appeared on the Marketing Operators 'Operators Titans' episode about Portland Leather Goods

## Links

- Website: https://portlandleathergoods.com
- LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b/
- Twitter/X: https://x.com/MacCoyMerkley

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Profile page: https://yespress.io/maccoy-merkley
Published by YesPress — https://yespress.io
Last updated: 2026-07-25