# Maayan Cohen

> Maayan Cohen is the Co-Founder and CEO of Hello Heart, a Menlo Park-based digital therapeutics company focused exclusively on cardiovascular health. A former Israeli tank platoon commander turned strategy consultant, she built Hello Heart from a 2013 startup into a platform covering 1.6+ million members across Fortune 500 employers, backed by $148.5M in funding from investors including Khosla Ventures, IVP, and Stripes. Named to CNBC Changemakers 2024 and Inc. Female Founders 500 in 2025, Cohen is recognized for her empathy-driven leadership style - including managing her company from Tel Aviv bomb shelters during the 2023 Israel-Hamas war while providing housing and support for both Israeli and Palestinian staff.

- **Role:** Co-Founder & CEO at Hello Heart
- **Organizations:** Hello Heart, Israeli Defense Forces (former), Management Consulting (former)
- **From:** Israel
- **Nationality:** Israeli-American
- **Education:** Bachelor of Science in Biotechnology, Tel Aviv University, MBA, Entrepreneurship & Innovation, MBA Program
- **Known for:** Built Hello Heart from a 2013 startup to a platform covering 1.6+ million members, Raised $148.5M in total funding from top-tier investors including Khosla Ventures, IVP, Google, and Stripes, Secured Fortune 500 clients including CVS and Delta Air Lines

## Career timeline

- **pre-2013** — Served in the Israeli Defense Forces as a tank and mortar platoon sergeant, commanding an all-male team
- **pre-2013** — Worked in management consulting specializing in strategy and consumer behavior, rose to head Consumer Goods and Retail practice
- **pre-2013** — Led new-product launch projects for Hyundai, Nestle, and American Express
- **2013** — Co-founded Hello Heart in Israel, with a vision to tackle cardiovascular disease through mobile technology
- **2015** — Hello Heart raised Seed round from Resolute Ventures
- **2018** — Hello Heart raised Series A led by BlueRun Ventures
- **2019** — Hello Heart raised Series B led by Khosla Ventures
- **2021** — Hello Heart raised $45M Series C led by IVP
- **2022** — Hello Heart raised $70M Series D led by Stripes, bringing total funding to $148.5M
- **2023** — Led Hello Heart through the October 7 Israel-Hamas war, managing company from bomb shelters and opening an aid center for employees and reservists
- **2024** — Named to CNBC Changemakers 2024, inaugural list of 50 women leaders transforming business
- **2025** — Named to Inc. Magazine's Female Founders 500 List

## Achievements

- Built Hello Heart from a 2013 startup to a platform covering 1.6+ million members
- Raised $148.5M in total funding from top-tier investors including Khosla Ventures, IVP, Google, and Stripes
- Secured Fortune 500 clients including CVS and Delta Air Lines
- Named to CNBC Changemakers 2024 - inaugural list of 50 women leaders transforming business
- Named to Inc. Magazine's Female Founders 500 List in 2025
- Platform achieved 24 mmHg average improvement in systolic blood pressure after 12 months in clinical studies
- Harvard and UCLA study found 57% blood pressure normalization at 4 weeks and 69% at 22 weeks
- Featured on Masters of Scale Rapid Response series
- Grew Hello Heart to 420+ employees with 100% revenue growth year-over-year (as of 2023)
- Led company through wartime crisis in October 2023, providing housing, counseling, and support for all employees

## Latest updates

- **2025-06** — Hello Heart announced a performance guarantee for employer benefit leaders ensuring cost savings
- **2025-00** — Named to Inc. Magazine's Female Founders 500 List
- **2024-02** — Named to CNBC Changemakers 2024, inaugural list of 50 women leaders transforming business
- **2024-00** — Hello Heart announced partnership with Amwell for integrated cardiovascular health risk management
- **2022-05** — Hello Heart closed $70M Series D funding round led by Stripes

## Links

- Website: https://helloheart.com
- LinkedIn: https://www.linkedin.com/in/cohenmaayan/
- Twitter/X: https://x.com/Maayan_chook

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Profile page: https://yespress.io/maayan-cohen
Published by YesPress — https://yespress.io
Last updated: 2026-05-25