# MAËLYS

> MAËLYS sells targeted body-care creams, masks, oils and serums for cosmetic concerns including cellulite, stretch marks and changes in firmness. Its business combines direct online sales, recurring purchase programs and retail distribution, led by Ulta Beauty.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Yariv Citron (Co-founder and CMO), Daniel De Castro (Co-founder and COO), Tomer Arzoan (Co-founder; no longer with company, according to Finder), Yaniv Dagan (Co-founder; no longer with company, according to Finder)
- **Products:** B-TIGHT Lift & Firm Booty Mask, B-FLAT Belly Firming Cream, GET-DREAMY Overnight Toning Body Whip, B-FLEX Lift & Firm Arm Cream, GET-SPRUNG Enriched Stretch Mark Oil
- **Notable:** Company reported a US$100 million revenue run rate and 400% year-over-year growth at the May 2021 investment announcement., Nationwide Ulta Beauty rollout in 2022., Included in BeautyMatter FUTURE50 2025.

## Products & services

- **B-TIGHT Lift & Firm Booty Mask** — Leave-on mask marketed to improve the appearance of cellulite and skin firmness on the booty and thighs.
- **B-FLAT Belly Firming Cream** — Targets the appearance of belly skin roughness and stretch marks; sold through the website and Ulta.
- **GET-DREAMY Overnight Toning Body Whip** — Night-time body-care product marketed for smoother, firmer-looking skin.
- **B-FLEX Lift & Firm Arm Cream** — Targeted cosmetic firming cream for arms.
- **GET-SPRUNG Enriched Stretch Mark Oil** — Body oil targeting the appearance of stretch marks.
- **GET-UP Daily Toning Body Milk** — Lightweight daily body milk with biomimetic collagen peptide and fermented matcha; company reports a 56-day trial with 33 participants.

## Achievements

- Company reported a US$100 million revenue run rate and 400% year-over-year growth at the May 2021 investment announcement.
- Nationwide Ulta Beauty rollout in 2022.
- Included in BeautyMatter FUTURE50 2025.
- BeautyMatter reported Consumer Edge ranked it the second-fastest-growing US DTC beauty brand in the first half of 2025.

## Latest updates

- **2026-02** — Brand refresh introduced five colour-coded body-care families, updated packaging and a website redesign; UK TikTok Shop expansion was announced.
- **2026-03** — Official GET-UP Hunt promotion linked Ulta purchases and Instagram participation; promotion ran March 22-April 22, 2026.

## Links

- Website: https://www.maelyscosmetics.com/
- LinkedIn: https://www.linkedin.com/company/maelyscosmetics
- Twitter/X: https://twitter.com/maelyscosmetics
- YouTube: https://www.youtube.com/@maelyscosmetics
- Instagram: https://www.instagram.com/maelys_cosmetics/
- Facebook: https://www.facebook.com/MaelysCosmetics/

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Profile page: https://yespress.io/ma-lys
Published by YesPress — https://yespress.io
Last updated: 2026-10-06