# M1

> M1 is a Chicago-based personal finance platform that bundles investing, borrowing, and spending into a single app it calls 'The Finance Super App.' Built around customizable 'Pies' that let people design a portfolio of stocks and ETFs and automate contributions and rebalancing, M1 aims to give self-directed investors the kind of automated, low-cost money management once reserved for the wealthy. Founded in 2016 by Brian Barnes, the company has raised more than $300 million and surpassed $10 billion in assets under management.

- **Founded:** 2016
- **Headquarters:** Chicago, Illinois, United States
- **Founders:** Brian Barnes (Founder & CEO)
- **Team size:** Roughly 240 employees
- **Products:** M1 Invest (Pies), M1 Borrow, M1 Spend / High-Yield Cash, Retirement & Custodial Accounts, Owner's Rewards Card by M1
- **Notable:** Reached unicorn status with a $1.45B valuation in 2021, Surpassed $10 billion in assets under management, Grew to over 1,000,000 members

## Products & services

- **M1 Invest (Pies)** — Commission-free, automated investing in stocks and ETFs using customizable 'Pies' - visual portfolios where each slice is a target allocation that M1 funds and rebalances automatically, including fractional shares.
- **M1 Borrow** — A flexible portfolio line of credit against an investment portfolio, available on margin accounts with a balance of at least $5,000.
- **M1 Spend / High-Yield Cash** — Integrated checking and high-yield cash accounts with smart transfers that route idle money toward investing or saving goals.
- **Retirement & Custodial Accounts** — Traditional, Roth and SEP IRAs, joint accounts, and custodial accounts (via M1 Plus) for long-term and family wealth building.
- **Owner's Rewards Card by M1** — A credit card that paid up to 10% cash back at select brands customers invest in. M1 sunset the program in May 2025 after its card partner Deserve ended support.
- **M1 Plus** — A premium membership tier offering extra trading windows, custodial accounts, and better borrowing and cash-account rates.

## Achievements

- Reached unicorn status with a $1.45B valuation in 2021
- Surpassed $10 billion in assets under management
- Grew to over 1,000,000 members
- Pioneered the 'Pie' model of visual, automated portfolio investing
- Launched the first-of-its-kind Owner's Rewards Card rewarding cardholders for spending at companies they invest in
- Trademarked and popularized the term 'The Finance Super App'

## Latest updates

- **2026-01** — M1 continues to market itself as 'The Finance Super App,' refreshing its homepage around investing, borrowing, and spending.
- **2025-05** — M1 sunset the Owner's Rewards Card program after card partner Deserve was acquired and ended support for partner cards; accounts closed around May 28, 2025.
- **2021-10** — Founder/CEO Brian Barnes acquired a small Minnesota bank as part of a financial-supermarket strategy to bring banking in-house.
- **2021-07** — Raised a $150M Series E led by SoftBank Vision Fund 2, reaching unicorn status at a $1.45B valuation with $4.5B+ in AUM at the time.

## Links

- Website: https://m1.com
- LinkedIn: https://www.linkedin.com/company/m1-finance
- Twitter/X: https://twitter.com/m1_finance
- YouTube: https://www.youtube.com/c/M1Finance
- Instagram: https://www.instagram.com/m1finance/
- Facebook: https://www.facebook.com/thinkm1/

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Profile page: https://yespress.io/m1
Published by YesPress — https://yespress.io
Last updated: 2026-06-14