# M+R

> M+R is a privately held, remote-first US communications and fundraising agency for mission-aligned nonprofits. Founded by organizers Arthur Malkin and Donald Ross in 1991, it combines advocacy strategy, advertising, research, creative, media relations, email, SMS, direct mail and analytics with a distinctive evidence engine: the annual M+R Benchmarks study and proprietary Scout tools that turn sector-wide behavior into practical campaign decisions.

- **Founded:** 1991
- **Headquarters:** Washington, D.C., United States
- **Founders:** Arthur Malkin (Co-founder), Donald Ross (Co-founder)
- **Products:** Integrated nonprofit campaigns, M+R Benchmarks, Scout Reports and Scout Ads, Scout Quest, Scout AI
- **Notable:** Founded in 1991 and grew into a national, remote-first nonprofit communications and fundraising firm., The 2025 Benchmarks study analyzed 216 nonprofits and published 115 charts across fundraising, marketing and advocacy., Put Families First reached more than 3.3 million people, produced over 2,000 ad variants, generated 7.3 million completed video views and prompted 13,200 emails to lawmakers on a disclosed $2 million campaign budget.

## Products & services

- **Integrated nonprofit campaigns** — Strategy and execution across fundraising, advocacy, advertising, email, SMS, social, direct mail, media relations, creative and websites.
- **M+R Benchmarks** — An annual, public study of nonprofit digital fundraising, marketing and advocacy performance; the 2025 edition drew data from 216 nonprofits and contained 115 charts.
- **Scout Reports and Scout Ads** — Proprietary reporting and advertising analytics tools built to monitor fundraising health, campaign performance and the impact of spending.
- **Scout Quest** — A privacy-conscious nonprofit data co-op for deliverability, reactivation, donor insight and modeled advertising audiences.
- **Scout AI** — A platform introduced with the 2026 Benchmarks work to analyze patterns in nonprofit marketing data and content.

## Achievements

- Founded in 1991 and grew into a national, remote-first nonprofit communications and fundraising firm.
- The 2025 Benchmarks study analyzed 216 nonprofits and published 115 charts across fundraising, marketing and advocacy.
- Put Families First reached more than 3.3 million people, produced over 2,000 ad variants, generated 7.3 million completed video views and prompted 13,200 emails to lawmakers on a disclosed $2 million campaign budget.
- A League of Conservation Voters treatment test increased $1,000-plus gifts by 75%, doubled revenue per donor and increased average gift size by 65%.
- A revised Museum of Science Pi Day campaign used five email appeals to raise nearly 2.5 times the amount raised by ten appeals the previous year, a 390% increase per appeal.
- Scout Quest participants report reactivation returns of $10 or more per dollar spent, while its modeled prospecting audiences average 78% higher return on ad spend than usual prospecting audiences.

## Latest updates

- **2026-09** — Published new material and a webinar on answer engine optimization and marketing mix modeling.
- **2026-04** — Released the 2026 M+R Benchmarks Study, reporting 15% average online revenue growth in 2025 and introducing Scout AI analysis.
- **2026-02** — Published the Put Families First case study, documenting a $2 million people-first advocacy campaign and its reach, video and action results.
- **2025-11** — M+R Union members unanimously ratified a contract with a 36-hour workweek, annual raises, expanded leave and explicit AI job protections.
- **2025-04** — Released the 2025 M+R Benchmarks Study with data from 216 nonprofits and 115 charts.

## Links

- Website: https://www.mrss.com/
- LinkedIn: https://www.linkedin.com/company/m-r-strategic-services/
- Twitter/X: https://twitter.com/MRCampaigns
- Bluesky: https://bsky.app/profile/mrcampaigns.bsky.social
- Instagram: https://www.instagram.com/mrcampaigns/
- Facebook: https://www.facebook.com/MRCampaigns/

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Profile page: https://yespress.io/m-r
Published by YesPress — https://yespress.io
Last updated: 2026-09-23