# M Health

> M Health is a privately held healthcare brand marketing and medical communications consultancy founded in 2010, headquartered in Philadelphia and operating a second office in Sussex, UK. Its 'Handmade Thinking' method combines stakeholder research, scientific rigor, brand strategy and creative execution for pharmaceutical, biotechnology and health-technology clients. Public case studies name Novo Nordisk, Siemens Healthineers, Pfizer and CSL Behring and show work ranging from patient fitness content and tactile sales tools to global medical strategy, congress experiences and evidence-based storytelling.

- **Founded:** 2010
- **Headquarters:** Philadelphia, United States
- **Founders:** John Cooley (Founder and Partner)
- **Products:** Brand marketing, Medical communications, Lifestyle Content, TRILOGY, Brand Improv
- **Notable:** A Siemens Healthineers thought-leadership ecosystem was associated with more than 200 long-term, multidimensional partnerships worldwide., A Novo Nordisk hemophilia fitness-content campaign produced opt-in rates that M Health says outperformed all benchmarks., A three-year Pfizer medical strategy increased top-two-box perceptions of the company's medical education across every measured metric, according to M Health's case study.

## Products & services

- **Brand marketing** — Insight discovery, customer journeys, segmentation, value propositions, messaging, identity, naming, advertising, video, web, events and content for healthcare brands.
- **Medical communications** — Medical strategy, investigator engagement, patient-journey and treatment-pathway mapping, publications and evidence planning, HCP engagement, congress programs and patient engagement.
- **Lifestyle Content** — Branded content designed around the physical, mental and social lives of people with chronic health conditions.
- **TRILOGY** — A multimedia storytelling framework that combines clinical science, human impact and value delivered.
- **Brand Improv** — A workshop format in which improv actors dramatize market-research findings to help brand teams see beyond established assumptions.
- **John and Paul Innovation Workshops** — An ideation method modeled on three principles associated with the Lennon-McCartney partnership.
- **Medical Affairs Design Thinking** — A structured approach for applying human-centered creativity to evidence generation, education, pathway optimization and engagement; its public preview includes an Insight Palette template.

## Achievements

- A Siemens Healthineers thought-leadership ecosystem was associated with more than 200 long-term, multidimensional partnerships worldwide.
- A Novo Nordisk hemophilia fitness-content campaign produced opt-in rates that M Health says outperformed all benchmarks.
- A three-year Pfizer medical strategy increased top-two-box perceptions of the company's medical education across every measured metric, according to M Health's case study.
- M Health's work spans two offices, in Philadelphia and Sussex, UK, and multiple global assignments.
- The company has operated since 2010 and reports a team in the 11-50 employee range.

## Latest updates

- **2026-07** — Published a framework for pharma-provider partnerships focused on shared healthcare challenges, measurable outcomes and long-term operational impact.
- **2026-03** — Introduced 'Pragmatic Optimism,' a narrative framework for balancing hope and scientific integrity in high-failure neurodegenerative drug development.
- **2026-02** — Published a Medical Affairs design-thinking approach and a preview of its Insight Palette template for organizing stakeholder insights before solution development.
- **2025** — Expanded the public presentation of its case studies and innovation formats, including Lifestyle Content, TRILOGY, Brand Improv and John and Paul workshops.

## Links

- Website: https://m-health.com
- LinkedIn: https://www.linkedin.com/company/m-health
- YouTube: https://www.youtube.com/channel/UCsqSWrDy4i4GBa2iWFaWpdw/videos

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Profile page: https://yespress.io/m-health
Published by YesPress — https://yespress.io
Last updated: 2026-09-21