# M+C Saatchi Group

> M+C Saatchi Group is a London-headquartered, publicly listed creative network operating across six regions and 22 countries. Born in 1995 around the promise of Brutal Simplicity of Thought, it now sells an unusually broad mix of advertising, consulting, media, customer experience, public relations, issues advocacy, sport and talent services. Its latest bet is that cultural relevance can be measured: the Cultural Power Index and Return on Cultural Power framework combine brand measures, community signals and commercial behavior to diagnose where attention becomes business value.

- **Founded:** 1995
- **Headquarters:** London, United Kingdom
- **Founders:** Maurice Saatchi (Co-founder), Charles Saatchi (Co-founder), Jeremy Sinclair (Co-founder), Bill Muirhead (Co-founder), David Kershaw (Co-founder)
- **Products:** Marketing + Communications, Experience, Technology + Consulting, Media + Sponsorship, Specialist Services, Cultural Power Index
- **Notable:** Built what it describes as the world's largest independent creative network, spanning six regions and 22 countries., Reported 94% client retention in FY2025., Expanded the Cultural Power Index to thousands of brands and developed the Return on Cultural Power framework with Oxford Saïd Business School.

## Products & services

- **Marketing + Communications** — Brand strategy, advertising, content, social and creator marketing, PR, reputation, events, design and production.
- **Experience, Technology + Consulting** — Audience insight, analytics, measurement, growth strategy, innovation, UX, CX, CRM and loyalty work.
- **Media + Sponsorship** — Media planning, buying and optimization, performance and retail media, sponsorships, partnerships and rights management.
- **Specialist Services** — Talent management, sport and entertainment, and communications for global and social issues.
- **Cultural Power Index** — An AI-supported diagnostic framework covering thousands of brands that compares cultural relevance and competitive position to guide marketing decisions.
- **Return on Cultural Power** — A research and measurement framework developed with Oxford Saïd Business School that connects brand metrics, cultural community signals and behavioral indicators.

## Achievements

- Built what it describes as the world's largest independent creative network, spanning six regions and 22 countries.
- Reported 94% client retention in FY2025.
- Expanded the Cultural Power Index to thousands of brands and developed the Return on Cultural Power framework with Oxford Saïd Business School.
- Won a Bronze Lion at Cannes Lions 2025 for LEGO work by M+C Saatchi Sport & Entertainment London.
- Made its first acquisitions in seven years in 2025, buying Dune 23 and Women's Sports Group.
- Won integrated assignments from U.S. Soccer and creator-marketing work from Brand USA in 2026.

## Latest updates

- **2026-09** — H1 like-for-like net revenue declined 1.4% to £86.2 million and like-for-like operating profit fell 31.7% to £6.2 million; management said Q2 returned to modest top-line growth.
- **2026-09** — Karen Boswell was appointed Chief Transformation Officer as the group reorganized specialism leadership around products, proof and growth.
- **2026-06** — M+C Saatchi and Oxford Saïd Business School unveiled Return on Cultural Power, reporting that cultural structure and dynamics explain 32.8% of variance in brand equity.
- **2026-05** — Brand USA selected the North American sport and entertainment team for influencer marketing across international travel markets.
- **2026-03** — U.S. Soccer named M+C Saatchi North America its strategic integrated marketing agency ahead of the 2026 World Cup.
- **2026-03** — Zaid Al-Qassab stepped down as group CEO; Dame Heather Rabbatts became interim Executive Chair.
- **2025-10** — The group acquired Women's Sports Group to add rights, broadcast, partnership and production expertise in women's sport.

## Links

- Website: https://mcsaatchi.com
- LinkedIn: https://www.linkedin.com/company/53438743/
- Instagram: https://www.instagram.com/mcsaatchigroup/

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Profile page: https://yespress.io/m-c-saatchi-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-23