# M Booth Health

> M Booth Health is a New York-based healthcare communications consultancy that combines specialist knowledge in medicine, public health, policy and advocacy with the creative and digital capabilities of consumer agency M Booth. Its work ranges from pharmaceutical launches and medical-science communications to health-equity campaigns, reputation management and public affairs for clients including biopharma companies, health associations, public agencies and nonprofits.

- **Founded:** 1992
- **Headquarters:** New York, United States
- **Founders:** Lenore Cooney (Founder and Chairman of predecessor Cooney/Waters)
- **Products:** Health marketing communications, Medical and science communications, Policy, advocacy and public affairs, Corporate reputation and executive support, Research, insights and analytics
- **Notable:** Grew 60% over the three years through 2024, when revenue reached $27.2 million and client retention reached 100%., Recovered from two separate shocks each equal to 15% of 2024 revenue and ended 2025 down approximately 8%, at nearly $25 million., Declined 80% of incoming RFPs in 2025 and recorded a 70% win rate on the opportunities it pursued.

## Products & services

- **Health marketing communications** — Brand positioning, product launches, earned and paid media, creative campaigns, influencer programs and social engagement for pharmaceutical, biotech and healthcare organizations.
- **Medical and science communications** — Science writing, data communications, research translation and communications around clinical advances, medical meetings and disease education.
- **Policy, advocacy and public affairs** — Stakeholder engagement, coalition building, public-policy communications and advocacy programs for health associations, nonprofits, government and industry.
- **Corporate reputation and executive support** — Corporate positioning, executive visibility, issues preparedness, crisis communications, internal communications and employee engagement.
- **Research, insights and analytics** — Audience research and strategy, including proprietary studies such as Pharma Brandemic and Chosen Circles, used to shape health-equity and patient-engagement programs.

## Achievements

- Grew 60% over the three years through 2024, when revenue reached $27.2 million and client retention reached 100%.
- Recovered from two separate shocks each equal to 15% of 2024 revenue and ended 2025 down approximately 8%, at nearly $25 million.
- Declined 80% of incoming RFPs in 2025 and recorded a 70% win rate on the opportunities it pursued.
- Named PRovoke Media's Best Small Agency to Work For in North America in 2025; parent M Booth Group was named North American Agency of the Year.
- Helped Organon's first-year social channels generate nearly 35 million impressions and more than 3,000 positive-discussion commenters.
- Produced an ASCO annual-meeting keynote that reached more than 40,000 oncologists and helped make the meeting 2021's largest generator of online cancer-equity discussion.
- Supported the International AIDS Society across 14 conferences and more than two decades of work.

## Latest updates

- **2026-03** — PRovoke Media reported that the agency ended 2025 at nearly $25 million in revenue after replacing much of the work lost to government cuts and a major client consolidation.
- **2025-12** — Published new thinking on 'Chosen Circles' and the increasing importance of trusted personal networks in health decisions.
- **2025-05** — M Booth Group was named PRovoke Media's North American Agency of the Year, while M Booth Health received the Best Small Agency to Work For award.
- **2025** — Won new agency-of-record work with BioNTech and TG Therapeutics and mandates from Plan International and Pancreatic Cancer Action Network.
- **2025** — Worked with ASCO on the national Save Research. Stop Cancer advocacy campaign amid proposed NIH and NCI funding cuts.

## Links

- Website: https://mboothhealth.com
- LinkedIn: https://www.linkedin.com/company/m-booth-health/
- Twitter/X: https://twitter.com/MBoothHealth
- Facebook: https://facebook.com/mboothhealth

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Profile page: https://yespress.io/m-booth-health
Published by YesPress — https://yespress.io
Last updated: 2026-09-24