# Lytics

> Lytics is a customer data platform that unifies first-party customer data, models behavior and content interests, and activates audiences across marketing channels. Founded in Portland and now part of Contentstack, its technology supplies customer context for real-time personalization.

- **Founded:** 2012
- **Headquarters:** Austin, United States
- **Founders:** James McDermott (Co-founder and former CEO), Aaron Raddon (Co-founder and CTO (historical))
- **Products:** Conductor, Cloud Connect, Decision Engine, Implementation and customer success services, Contentstack Data Cloud / Real-Time CDP
- **Notable:** More than 175 enterprise brands reported in February 2019., $35 million Series C led by JMI Equity in February 2019; approximately $58 million total funding reported at the time., AEG Presents case study reports an 80% reduction in campaign execution time.

## Products & services

- **Conductor** — Customer data infrastructure for ingestion, identity resolution, schema management and unified profiles, including a BigQuery warehouse.
- **Cloud Connect** — Reverse ETL and warehouse activation: translate SQL query results into audience membership and profile attributes for downstream tools.
- **Decision Engine** — Behavioral scoring, content affinities, predictive insights, segmentation and cross-channel personalization for marketers.
- **Implementation and customer success services** — Packages for setup, product usage, optimization and maintenance.
- **Contentstack Data Cloud / Real-Time CDP** — Lytics technology integrated into Contentstack for streaming customer profiles, identity resolution and personalization.

## Achievements

- More than 175 enterprise brands reported in February 2019.
- $35 million Series C led by JMI Equity in February 2019; approximately $58 million total funding reported at the time.
- AEG Presents case study reports an 80% reduction in campaign execution time.
- Google Cloud case study reports a 70% reduction in monthly infrastructure spending after migration.
- Acquired by Contentstack in December 2024, with the announcement in January 2025.

## Latest updates

- **2025-01** — Contentstack announced its acquisition of Lytics on January 8; the deal had closed in December 2024. Lytics said it would continue supporting its Experience CDP and external CMS integrations.
- **2026-04** — Contentstack published a real-time personalization reference architecture identifying Lytics as its Data Cloud system of context.
- **2026-10** — At research time, the Lytics homepage directs visitors to Contentstack, says the site will be retired soon and confirms that existing logins continue to work.

## Links

- Website: https://www.lytics.com/
- LinkedIn: https://www.linkedin.com/company/lytics/
- Twitter/X: https://twitter.com/lytics
- GitHub: https://github.com/lytics
- Facebook: https://www.facebook.com/lyticsio

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Profile page: https://yespress.io/lytics
Published by YesPress — https://yespress.io
Last updated: 2026-10-05