# Lyssna

> Lyssna is a remote user research and usability testing platform that lets product teams, designers, marketers and researchers run studies, recruit participants and gather insight in one place. Formerly UsabilityHub, the Melbourne-based, bootstrapped company offers unmoderated tests (five second tests, first click, card sorting, tree testing, preference and prototype testing), surveys, and moderated interviews, plus on-demand access to a research panel of 690,000+ verified participants across 124 countries and 55 languages. It is used by teams at Google, HubSpot, Figma, Klarna, Hilton, Zendesk, L'Oreal, GoDaddy and monday.com to validate decisions before they build.

- **Founded:** 2008
- **Headquarters:** Collingwood, Melbourne, Victoria, Australia
- **Founders:** Mateja Milosavljevic (Co-founder), Nicholas Firth-McCoy (Co-founder), Tristan Gamilis (Co-founder)
- **Team size:** Approximately 40-60 employees (distributed, remote-first)
- **Products:** Usability testing, Five second test, Card sorting and tree testing, Surveys, User interviews
- **Notable:** Rebranded from UsabilityHub to Lyssna in 2023 after ~15 years operating under the original name., Built a research panel of 690,000+ verified participants across 124 countries and 55 languages., Consistently rated a Leader in UX research software on G2.

## Products & services

- **Usability testing** — Unmoderated tests including five second tests, first click testing, prototype testing, preference testing and live website testing to see how real people interact with designs.
- **Five second test** — The original tool that measures first impressions of a design within five seconds of viewing it.
- **Card sorting and tree testing** — Information architecture methods for validating navigation, labels and content structure.
- **Surveys** — Custom surveys with logic and demographic targeting to gather qualitative and quantitative feedback.
- **User interviews** — Moderated interview tooling with scheduling, recording and note-taking, plus integrations with Zoom and MS Teams.
- **Research panel** — On-demand recruitment from a panel of 690,000+ verified participants across 124 countries and 55 languages, with demographic targeting.
- **Synthesize** — AI-assisted or manual research summaries that surface themes and patterns across responses.

## Achievements

- Rebranded from UsabilityHub to Lyssna in 2023 after ~15 years operating under the original name.
- Built a research panel of 690,000+ verified participants across 124 countries and 55 languages.
- Consistently rated a Leader in UX research software on G2.
- Recognized in Australia's 2025 Breakthrough Culture Awards (Growth Edition).
- Grew profitably to serve enterprise customers including Google, HubSpot and Figma without raising outside capital.

## Latest updates

- **2025-11** — Introduced a new online pricing model, including a plan constraint of one study per month on lower tiers.
- **2025-06** — Launched Synthesize, an AI-assisted and manual research summary feature, with free AI summaries for free-plan users.
- **2025-01** — Published the Research Synthesis Report 2025 surveying ~300 researchers on AI adoption and synthesis methods.
- **2023-10** — Rebranded from UsabilityHub to Lyssna.

## Links

- Website: https://www.lyssna.com
- LinkedIn: https://www.linkedin.com/company/wearelyssna
- Twitter/X: https://twitter.com/WeAreLyssna
- YouTube: https://www.youtube.com/@wearelyssna
- Instagram: https://www.instagram.com/wearelyssna/
- Facebook: https://www.facebook.com/usabilityhubapp/

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Profile page: https://yespress.io/lyssna
Published by YesPress — https://yespress.io
Last updated: 2026-08-08