# LvlUp Ventures

> LvlUp Ventures is a New York venture firm that combines early-stage checks, follow-on investing, non-dilutive financing referrals, accelerators and a large partner-and-scout network. It serves founders from the idea stage through later growth, with dedicated offerings for technology, consumer goods, e-commerce infrastructure, SaaS, AI and brick-and-mortar businesses. Its distinguishing pitch is breadth: one application can lead to capital, programming, commerce tools, fundraising help or introductions across a portfolio and partner ecosystem.

- **Founded:** 2023
- **Headquarters:** New York City, United States
- **Founders:** Brandon Maier (Founder and General Partner), Aaron Golbin (Co-Founder and General Partner)
- **Team size:** LinkedIn displayed 624 associated employees in August 2026 and a 1,001-5,000 company-size band. LvlUp separately describes a 2,500+ person extended network that includes its core team, scouts, advisors, mentors and operators, so this is not equivalent to full-time headcount.
- **Products:** Industry-Agnostic Seed Fund, First Check Fund, Consumer Goods Fund, LvlUp Labs, NextUp
- **Notable:** LvlUp says it has backed more than 1,000 startups across funds and programs., The firm reports that portfolio founders have raised more than $1 billion and represent more than $12.5 billion in market value., Its portfolio page says 40% of backed founders are women or people of color and that companies span 25 industries and six continents.

## Products & services

- **Industry-Agnostic Seed Fund** — Invests globally from pre-seed through Series A, with the firm saying it writes checks up to $250,000 and works on product, traction and go-to-market.
- **First Check Fund** — Idea-stage and pre-seed checks of $1,000 to $10,000, paired with perks and a simplified entry process that does not require an incorporated entity or full data room.
- **Consumer Goods Fund** — Initial capital for CPG, beauty and consumer technology companies, with SHOPLINE as anchor limited partner and a route to commerce infrastructure and follow-on investment.
- **LvlUp Labs** — A founder program offering online office hours, investor and operator sessions, a curated community and startup-service perks.
- **NextUp** — Bespoke pre-launch and post-launch accelerator tracks combining venture-studio work, fundraising support, commercialization strategy and corporate introductions.
- **Marketing Edge Accelerator** — A hands-on digital growth program with one-to-one support, masterclasses and an evolving marketing curriculum; the firm advertises an upfront investment and possible follow-on capital.
- **Growth Financing** — A referral pathway to Efficient Capital Labs for qualifying post-seed SaaS and AI businesses seeking up to $2.5 million in non-dilutive financing.
- **E-Commerce Ecosystem Builders Fund** — Capital and a commercialization pathway for technology companies that can serve SHOPLINE's merchant ecosystem.
- **Small Business Fund** — Equity or revenue-share investment, financing pathways and commerce technology for brick-and-mortar and service businesses.
- **Innovation Alliance and VC-in-Residence network** — Community programs connecting corporate leaders, institutions, investors, operators and venture scouts to startups and deal flow.

## Achievements

- LvlUp says it has backed more than 1,000 startups across funds and programs.
- The firm reports that portfolio founders have raised more than $1 billion and represent more than $12.5 billion in market value.
- Its portfolio page says 40% of backed founders are women or people of color and that companies span 25 industries and six continents.
- SHOPLINE said the partnership was on track to onboard more than 50 CPG and lifestyle brands by the end of 2025.
- LvlUp received Revere's five-star Rising Star designation, according to both firms' published materials.
- LvlUp says PitchBook's 2025 activity tables placed it seventh among venture firms globally; this ranking is presented as a company-attributed claim.

## Latest updates

- **2026-08** — LvlUp published new investment and market posts covering Gameball, its growing Canadian presence and enterprise technology.
- **2026-07** — The firm highlighted First Check Fund companies Aperture, Auxil and Aporia as examples of its interest in AI decision tools, integrated business platforms and AI infrastructure.
- **2026-06** — LvlUp profiled new portfolio companies SenT, Clyn and Genius World across aerial logistics, commercial-cleaning quality assurance and children's literacy.
- **2026-04** — LvlUp announced its backing of Voitheia Bioscience, which the firm said had raised more than $7 million across grants and venture capital.
- **2025-08** — SHOPLINE said its partnership with LvlUp was on track to launch or onboard more than 50 CPG and lifestyle brands by year-end.
- **2025-05** — LvlUp launched its Consumer Goods Fund with SHOPLINE as anchor limited partner.

## Links

- Website: https://www.lvlup.vc
- LinkedIn: https://www.linkedin.com/company/lvlup-vc
- Twitter/X: https://twitter.com/lvlupvc
- Instagram: https://www.instagram.com/lvlupvc
- Facebook: https://www.facebook.com/LvlUpVC/

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Profile page: https://yespress.io/lvlup-ventures
Published by YesPress — https://yespress.io
Last updated: 2026-08-12